“Content marketing is the future of marketing, and Byron White and the ideaLaunch team are right in the middle of the mix.”
— Joe Pulizzi, Founder, Junta 42
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About ideaLaunch
There’s yet another revolution sweeping the web – the content marketing revolution. And ideaLaunch is in the vanguard. More and more marketers are realizing that quality content is what matters today – to readers, to Google, to their bottom lines. As Seth Godin says, “The only marketing left is content marketing.”
What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Great content is the fuel for social media and inbound marketing, which dominate the web today.
ideaLaunch was one of the first content marketers, way back in 2000 when we started LifeTips.com, a website that now attracts more than a million visitors a month, who come for useful, entertaining tips and advice. We grew LifeTips with great content. And clients loved our writing, so they started to hire us to create tip and advice centers on their websites. Which helped them grow.
Our suite of deliverables is unmatched in the industry, and hard at work for clients like Walmart, Intuit, H&R Block, Meredith, Gaiam and Randstad.
Our pool of writers is simply the biggest and best on the Web – hundreds of screened, experienced, published professionals. Our flawless content development process delivers the exact style, flavor and punch needed for success. Our range of deliverables is huge, from Articles to Tip and Advice Centers to eBooks to On Demand Printed Books to all-out search engine optimization services. And our tools for writers remove the guesswork for SEO and measure the impact and ROI. Best of all, our team of in-house editors, project managers and engineers are recognized in the industry and are sought-after speakers at the search marketing conferences.
We also practice what we preach – with our own content marketing solutions helping clients and prospects find the answers they need to better their business with content marketing ideas. Let us show you how we can better your business, with an open invitation for discussion about the content marketing revolution.
Contact us at 617-227-8800 for a free content demo and we'll prepare for a discussion on how our services, tools and technology can grow your business organically–the content marketing way!
