The year was 2000, the web was young. ideaLaunch was born, with a mission to turn great ideas into online businesses, services and solutions, all focused on content marketing.
Our first launch was LifeTips, on online portal offering tips and advice to millions of readers and fans. We expanded LifeTips to include book publishing service and a weekly radio show. Thousands of writers were recruited to keep the tips and advice flowing to readers and fans. And our growth was so strong that clients started asking us to help them grow organically—the content marketing way.
Selling “writing services” with the LifeTips brand made no sense. So we transformed the brand ideaLaunch into a full service content marketing agency servicing larger brands with content planning, optimization, creation, distribution and performance measurement. Forward thinking brands like Walmart, Procter & Gamble, SalesForce.com, Iron Mountain and hundreds more signed up for our content marketing services. To deliver the performance demanded for projects, we launched WordVision, a content marketing tool that tracked the impact of content published on the web.
With more and more companies looking for content marketing service, we decided to build a platform to connect customers directly with writers. Within months of launch, WriterAccess attracted thousands of customers looking for quality content from US-based writers delivery the quality they demanded for their investment.
By 2013, investors and venture capitalist developed interest in our mission to disrupt the creative marketplace. We're currently in the capital raising stage to grow the business and looking for support to expand our business beyond the US market.
Along the way, we learned to follow an idea-led, process-centered, data-driven approach in taking ideas to models to profitability and beyond. Our team is led by one of the original content marketing revolutionaries, Byron White—speaker, author and host of our monthly webinar showcasing innovation to thousands of listeners and fans.