“Content marketing is the future of marketing, and Byron White and the ideaLaunch team are right in the middle of the mix.”
— Joe Pulizzi, Founder, Junta 42
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Agency Services
The content marketing revolution is gaining momentum, and ideaLaunch is leading the charge with end-to-end agency services that focus on creating and developing high-quality content solutions and content assets with a proven process that delivers the performance clients demand.
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Content Planning
Agency services start with an evaluation of your published content, competition and performance in the search engines, all necessary for plan and strategy development.
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Content Distribution
Our content distribution service feeds content directly to Google News feeds, PR Web, WordPress, Joomla, Drupal, LifeTips and more.
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Content Creation
We create original, high-quality content to your specification, all white-label assets you own, created by expert writers in your industry with originality Copyscape verified.
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Content Testing
Our landing page optimization service delivers improved conversion rates by testing different headlines, copy and graphics on a single page using GWO technology.
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Content Optimization
We optimize content with WordVision, our revolutionary SEO toolset that removes the guesswork of SEO, finds the hot content topics and tracks SEO performance.
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Content Performance
Content performance is measured in a variety of ways to determine the impact of the content assets we create, optimize, test, distribute and publish for clients
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Content Planning
We start each engagement with a content audit, competitive analysis and opportunity assessment using proprietary tools. We create customer profiles to clarify who to target, where to reach them and how to identify their wants and needs. We then develop a content map and SEO plan that defines the scope of the project and goals for success.
Content Creation
We follow an intense content creation process that includes keyword research, content map creation, SEO plan development, content style sampling, content optimization, internal link building and much more. Proprietary admin tools make the content approval process easy. Expert writers with specific industry experience are selected, content originality is verified and full copyright ownership is always included.
Content Optimization
Our proprietary technology removes the guesswork from optimizing content and measuring search-engine performance. In seconds, writers find the important keywords and hot topics for content creation and score content for SEO strength. In minutes, clients track the performance of priority keywords and view trend reports. Impact of optimization and performance is measured on the fly.
Content Distribution
Our content distribution services are unmatched in the industry and help get the words out and the links in. Google News feeds offer instant distribution. Partnership with PR Web offers exclusive opportunity. Our LifeTips.com web property offers article distribution service on an exclusive one-client-per-topic basis. Our eBook and printed book publishing services distribute content to customers orbiting at high speeds.
Content Testing
Our landing page optimization service tests different headlines, copy and graphics on any single web page. The reader becomes the judge of which experiments best motivate action. Our company is an authorized Google Website Optimizer consultant, and our service guarantees conversion betterment or we keep testing.
Content Performance
Our WordVision technology measures the impact of our content marketing on search engine listing positions, traffic volume and user acquisition cost. Google's Website Optimizer technology tracks conversion rate improvement, and WordVision keeps track of the overall impact of our programs and solutions, offering the ROI you demand from your investment.
