ideaLaunch | Content Marketing Blog

February 2012

Many new content writers approach content marketing with stars in their eyes and self-defeating ...

Links are valuable, but odd little creatures. Your linking strategy might suggest you buy ...

It doesn’t matter if you respect Tim Tebow as football player, as a religious person, as ...

Watch These Trends In 2012 Everyone in the world wants better website content. Those who don’t are either ... Read more...	5 Content Marketing Tips to Help the NBA Recover from the Lockout NBA owners, players and the brands that market professional basketball lost money during the ... Read more...	Learn the Top 5 Content Marketing Buzzwords for 2012 For a moment, consider buzzwords as you would clichés. Confused yet? Clichés can be annoying, ... Read more...
Top 10 Content Marketing Moments of 2011 Content marketing may by “king,” but like any tool, however fabulous, you must use it properly ... Read more...

Screening Great Writers Wading through the so-called professional writers out there to find the experience, skill and ... Read more...	Content Curators are the True Kings We’ve all heard the expression Content is King. After all, content is the fuel behind ... Read more...	The Meaning of Meaning Content that’s meaningful, entertaining and helpful will keep readers coming back and is ... Read more...
Nanosecond Attention Spans Let’s face it, we’re all trying to create content that connects with readers these days, ... Read more...

Content Marketing – Taking a Professional Writers Lesson From The History of Art and Song In the Beginning, Man Drew Pictures They say a picture is worth a thousand words. If ancient ... Read more...	Content Marketing: The Strategy With a Personality Content marketing, by any other name (customer media, customer publishing, branded content, ... Read more...	Writer Resources: Yes, Bloggers Can Use Them Too! It’s one thing to simply post to a blog, and other thing altogether to really write for it ... Read more...
Weekly Round-Up: 11/18 Well, today is Friday (TGIF). It has been an action-packed week here at ideaLaunch to say the ... Read more...	Politicians Using Content Marketing to Increase Appeal Presidential candidate Rick Perry made a surprise visit on David Letterman last Thursday night, ... Read more...	Ad-Tech New York and Robert Pattinson I just got back to Boston from Ad-Tech in New York, and I’m thrilled. Great show again this ... Read more...
What You Probably Don’t Know About SEO Search engines are still one of the most popular ways for people to find your site. And, if you ... Read more...	Why Bother With Consistent Content? In today’s world of marketing and consumerism, few things are more iconic than seeing ... Read more...	ideaLaunch blog: The Nitty-Gritty of Online Ads There’s an advertisement I keep seeing on Youtube, a small, square banner image. ... Read more...

In the world of content marketing, it’s either sink or swim. It’s a live or die, ...

Dear Great Content, The Content Revolution is getting ugly. Dry white papers are dying on the ...

ideaLaunch Round-Up: Ticketmaster, MySpace and Blink182 Welcome back to the work week! I hope everyone that was affected by Hurricane Irene is making a ... Read more...	4 Things Car Thief Flicks Can Teach You About How to Run Your Social Media Marketing Campaign You can learn a lot from movies. Really. Some of the stuff you learn, you can even put to use ... Read more...	The Power of Words. The Power of Media. Take a look at the email blast below that I received from CNN a few days ago. Notice the ... Read more...
ideaLaunch Round Up: Please Re-Tweet? Some of the biggest names in blogging and social media are the biggest names because they have ... Read more...	ideaLaunch Round-Up: Nostalgia, Social Media and News Personalization Well, today is Monday. You know what that means: Let’s read some interesting stuff that was ... Read more...	WriterAccess Spreads Content Marketing Revolution Westward at SES San Francisco Boston, MA, August 12, 2011—Content marketing leader, ideaLaunch, will be exhibiting at SES ... Read more...
Right or Wrong, Social Media Sites are Making Money Off Your Content You probably enjoy uploading wacky photos of yourself to your Facebook page. Who doesn’t? ... Read more...	ideaLaunch Round-Up: Privacy, Google+ and QR Codes Welcome back to the work week! A few weeks ago I wrote a blog about handling social media while ... Read more...