May 2013

Sexy Headlines: How to Create Tantalizing Titles that Convert

The title of a blog post is no longer than 64 characters, yet it is the most important piece of the entity. Creating a title might be the most important [...]

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Choosing the Topic of Your Blogs

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” This quote from the children’s book Dr. Seuss is [...]

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Jumping Platforms: Traveling with Content

Getting the word out about your products or services is becoming a complex challenge as more opportunities present themselves. Every marketing platform, regardless of form or frequency, has a single [...]

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The Welcome Mat: Why Your Landing Page Matters

Your landing page is the swiss army knife of the marketing world – it encourages customers to explore your site and discourages competitors from chasing a slice of your market [...]

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Speaking the Blogging Language

A dead blog is an unread blog. Blogs need to feel alive to draw traffic and hook readers. Bringing a blog to life requires more than simply posting content and [...]

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Are You the Next Content Idol?

Content writing can feel a little like a TV reality show. Everyone with an online presence is competing to emerge as a top content resource. The judges are readers who [...]

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Hiring freelance writers

The Cost of Creativity — Hiring a Freelance Writer

Navigating the waters to hire freelance writers can seem confusing and complicated if you have never done it before. But with a little information, and a clear idea of the [...]

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Content Marketing Visuals

Beyond Clip Art: A Guide to Using Visuals in Your Content Marketing

Visual images, including infographics, hashtagged images, and videos, are beginning to dominate content marketing. Using high-quality visuals should be a part of any comprehensive marketing plan, but how can content [...]

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April 2013

content marketing solutions

5 Good Reasons to Outsource Content Creation

In recent years, small and medium-sized businesses have been bombarded with solutions on how to boost their online presence. Start a blog! Get on Facebook! Geo-target your Twitter Pins! It [...]

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content marketing agency

Linkbuild and Boost Ratings — the Right Way

When it comes to boosting search engine rankings, there are a few solid theories that are the quickest, most cost-effective methods. Theories range from the amusing to absurd, and are [...]

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hiring writers

The Secrets for Hiring Quality Freelance Writers

Though we all recognize that unique, interesting, useful content is the hallmark of a good website, not all of us have the time and/or the talent to pen our own [...]

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marketing content

Content Marketing: Don’t Ignore the Images

When writing for the Web, most of us know that recent, fresh marketing content is essential for your site to place well with search engines, such as Google. However, many [...]

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hire a writer

Cooking the Best Writing Recipe

A chef can not make a meal come to life without using the correct ingredients. If they choose not to follow the recipe, it can alter the taste of the [...]

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landing page design tips

Banish the Bounce: Build a Stickier Landing Page

A landing page is like a first date. If they’re attractive, and willing to connect, you might just be able to take that date to the next level. In business, [...]

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hire freelance writers

Help Wanted: Hiring the Right Freelance Writer

The business world is a catalyst of thoughts, ideas and innovation. There are businesses doing more by 8am than you will do in a week. How do you set your [...]

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content marketing firms

Don’t Call Us Content Farms: The Role of Content Marketing Firms in Today’s Internet

Throughout the history of the Internet, there has been a plethora of content. At times, the content was award winning and other times not so much. If you had a [...]

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content marketing services

How Clients Can Get The Most Out of Their Content Writers

Businesses often go to content marketing services because they know that by doing so, they can find skilled writers to produce their content. Many clients approach companies that have a [...]

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landing page optimization tips

Optimizing Landing Page Conversion Rates

As counter-intuitive as it sounds, attracting as many visitors as possible to your landing page is not nearly as important as enticing visitors to remain on the page for more [...]

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March 2013

content marketing agency

Building a Content Marketing Strategy from Scratch

Marketing content is not as simple as posting an article on your website and calling it good. You must create a winning content strategy that will cultivate an audience for [...]

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content marketing firms

Randomness: The Cure for Boring Blog Content

Content marketing firms have inundated the internet with an endless array of blog posts that all too often have titles like “3 Ways to…” or “10 Things Every…” in an [...]

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content marketing blogs

The Blog Wars; Or How to Win at Duck, Duck, Goose

What does Red Light-Green Light, Mother May I, Simon Says, and Duck, Duck, Goose all have in common? Sure, they are all traditional games you probably enjoyed playing as a [...]

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landing page optimization tips

Land that Customer! Writing and Designing a Powerful Landing Page

The most important page of your company website is not your home page, but your landing page. That’s because your landing page’s main objective is to prompt action by your [...]

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hiring writers

Give Voice to Your Vision: How Hiring Writers Can Take Your Business to the Next Level

Any business owner worth their salt can articulate their company’s vision in a few succinct words. This vision may motivate you and your core team, but will your customers get [...]

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content marketing services

Don’t Be A Face in the Crowd: Using Content Marketing for Crowdsourcing Success!

Attention entrepreneurs! As I’m sure you know, along with venture capitalists, angel investors, and your rich uncle, the 21st century phenomenon known as crowdsourcing has become one of the most [...]

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social media marketing

Evergreen Is Not a Gum Flavor!: How To Grow a Forest of Content

Even if you’re new to the social media marketing world, chances are you’ve heard the term “evergreen” bandied about. No, it’s not a gum flavor, or a new update to [...]

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marketing content

What Orson Welles Can Teach Us About Marketing Content

“We know now that in the early years of the twentieth century this world was being watched closely by intelligences greater than man’s.” On Halloween, 1938, Orson Welles caused public [...]

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landing page design tips

Landing Pages: Use and Design

Part of creating a business is creating an online presence. Before you can create an online presence, you must have everything thought out ahead of time, including branding. When you [...]

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Content marketing solutions

Silver Surfers Offer Golden Opportunity for Savvy Businesses

In just four short years, 50% of the U.S. population will be 50 years old or older, yet many businesses overlook this staggering demographic as they develop their business plans [...]

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February 2013

Premium

Premium Content: You’ll Pay a Lot… But…

As you may know, we introduced our 2013 Pricing Guide that featured a new option for Premium Content. High-quality content at prices ranging from 10 cents to $1 per word [...]

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Roller Coaster Ride of a Freelance Writer

The Roller Coaster Ride of a Freelance Writer

Perhaps this is you, the freelance writer that signs up with marketplaces like WriterAccess.  We want you to know that we understand how you feel, and hope to get you [...]

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