Archives

April 2014

Flock of Birds on Vacation

April 9th, 2014

I’m currently on vacation at my wife’s Gold Club Trip in Cabo, Mexico, so less blog posts this week and more time absorbing the world.  Per usual, I set the […]

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Color Theory and Conversion

April 4th, 2014

Which colors are most effective in designing websites? Why are school buses yellow? How is color perceived in different cultures? These are just some of the questions you’ll find the […]

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Bring Back the Art Director, Please

April 3rd, 2014

We’re all getting pounded with content these days. Webinar invites. Information guides. Helpful hints. Tricks of the trade. All exhaust from the content marketing spaceship that’s orbiting the world with […]

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Stand Out from the Crowd

April 2nd, 2014

When Wired Magazine coined the phrase “crowd sourcing” back in 2006, business plans surfaced and startups launched overnight. Thanks Wired, but the name you chose might be hurting the growth […]

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Kill the Virus with Sunshine

April 1st, 2014

Viral. The name defines the pinnacle of content marketing. Going viral is the holy grail. Videos. Blog posts. Emails. Animals. Kids. Stunts. Tricks. Relationships. Casual conversation stuff we just love […]

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March 2014

10 Unusual Reasons You Should Blog

March 28th, 2014

  Here are 10 reasons to start blogging if you want your company to grow: 1.)  Warmth. Companies are static, cold things. They typically lack personality required to connect with […]

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Content Marketing Revolution Update

March 27th, 2014

Every revolution needs something to revolt against. Injustice of the nation. Inequality of the people.  Extravagance of the leaders. Poverty of the people. Corruption of the political system. You get […]

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Email Marketing and Lack of Creativity

March 26th, 2014

Everyone continues to rave about email marketing, as one of the least expensive channels to connect with new customers, earn their trust and grow sales. The core elements of email […]

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Virtual Offices

March 25th, 2014

The virtual office has lots of benefits. Hours saved commuting. Decrease in company expenses. Boost in employee morale. The motto is to think outside of the walls and create a […]

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March Madness and Content Marketing

March 24th, 2014

‘Tis the season to be mad at the weather, but happy if you’re a college basketball fan.  The brackets are a racket this year. Everyone wants in, from Buffet to […]

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Plato: Writing is a Bad Invention

March 20th, 2014

Every once in a while I try and think back on nuggets learned at Connecticut College as a Philosophy Major. In Plato’s Phaedrus, the Egyptian god Theuth introduces his new […]

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Bloggers Block

March 19th, 2014

You’d think that free-spirited, non-paid, personal work like blogging would be easy, and fun. Not the case. Cranking out work that’s unique, fresh and valuable is not easy.  What do […]

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Entrepreneur Screw-Ups

March 14th, 2014

Screwing up is part of the learning process for all entrepreneurs.  It’s never an overnight success story. It’s more like this: Launch, fail, improve, fail again, re-launch, possibly succeed. Mistakes […]

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Grape Jelly Strategy

March 13th, 2014

Ever since I can remember, jelly has been distributed in glass jars with metal screw caps.  Then Welch’s swooped in with a new strategy. Jelly could be viewed as a mature […]

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Designers and Writers Unite

March 12th, 2014

Maybe it’s me, but it feels like imagery is beginning to win the war on the web. Instagram is surging in popularity. Lookout boring words, images are on the way. […]

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In-House Writing Blues

March 11th, 2014

Lots of writers working in-house at companies feel disconnected from the creative process. The fun writing projects like infographics, eBooks or informational guides are often outsourced to agencies or design […]

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The Writer War Zone

March 10th, 2014

Like war, writing can be a bloody business, especially in a platform like WriterAccess where identities are safe and protected, taking freedom of speech to a new level. Occasionally clients […]

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My Purple Golf Shoes– Yikes!

March 7th, 2014

We all know that mass marketing, mass advertising and mass production are on the way out. The new marketing is all about my needs and my thirst for knowledge, aligned […]

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The Dog’s Guide to Content Marketing

March 6th, 2014

I love dogs. All dogs. Sure, famous dogs are cool, like Lassie, Rin Tin Tin and Benji– but mutts and adopted dogs are equally as cool, maybe even cooler. We […]

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Climb the Mountain

March 5th, 2014

When it comes to our careers or businesses, we’re always trying to reach the top of the mountain. That’s the thing about mountain tops—when we’re at the bottom looking up, […]

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Proximity and Expertise

March 4th, 2014

Speaking of patterns, correlations and making connections between cause and results,  I’m with Seth Godin  recent post that talks about things we never do, with proximity and expertise in mind. […]

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Your Process Determines Your Greatness

March 3rd, 2014

With the pressure to deliver results and return on investment for all marketing spend, we’re all scrambling to develop a unique process that “guarantees” results. Companies chalk up the graphs […]

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The Perfect Ideation Spot

March 2nd, 2014

Do you have an odd place, weird location and/or favorite place where the creative ideas flow fast and furious? I’m convinced that creative people have their favorite spots.  What’s yours? […]

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Your Social Stamp and Brand

March 1st, 2014

What’s your personal brand in the social sphere?  How do you take yourself to market?  What separates you from the pack? Most importantly, how do your fans and followers perceive […]

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February 2014

Twitter here. Facebook there. Creative where?

February 28th, 2014

There’s an app for that.  And that. It seems like we’re in a zone where creativity has lost it’s relevance: Analytics over intuition. Numbers over poetry. Likes over loves of […]

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You blink, and it’s over.

February 27th, 2014

Here’s the think about entrepreneur life. It’s an intense thing. Imagine taking a ride on one of those old rocket sleds. You know, the ones where your lips come close […]

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Social Since the Dawn of Time

February 26th, 2014

The canvas for creativity, productivity and ingenuity is massive and quite possibly infinite in scope. And make no mistake– none of this would be true without advanced technology that opens […]

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“Gorilla” Marketing: Lessons from the Wild

February 25th, 2014

One of the biggest challenges for freelance writers working in online platforms is understanding what the client wants and needs for a particular project. It’s often guesswork. In the wild, […]

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The Owls and the Bees

February 24th, 2014

Office observation: There are two types of employees in every company. Owls and Bees. Owls are creative types that thrive on solitude. These introverts hate open floor plans and environments […]

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Big Ideas Have Big Problems

February 23rd, 2014

We seem to be entering another golden age where creative ideas are the drivers for standing out from the pack and getting ahead of the competition. Big, original, breakthrough ideas […]

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