Archives

June 2014

Make The World Better #1: Mail vs Email

June 3rd, 2014

This is the first post of what I hope to be a series of ideas to potentially make the world better. And better than that. From now on, we’ll refer […]

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May 2014

Manipulating Data: Worst Review Is Our Best

May 12th, 2014

We’re proud of our remarkable customer ratings at WriterAccess, with more than 88% of our customers rating us a 9 or 10 out of 10.  But occasionally, we do receive negative […]

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11 Customer Service WOWS to Grow Sales

May 9th, 2014

When is the last time you did something special for your customer, prospect, subscriber, member or fan? My guess is a long time. Too long. Here at WriterAccess, we try and […]

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How to Criticize with Kindness

May 8th, 2014

Philosopher Daniel Dennett, one of our best current philosophers, was an inspiration to me in college as a philosophy major.  I latched onto an article written by Maria Popova called […]

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Bad Customer Experience: Gigya Example

May 1st, 2014

Here’s the story of a sales and customer service experience I had with Gigya that I think we can all learn from. Developing the right strategy and tactics to grow […]

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April 2014

Good Idea / Bad Idea

April 25th, 2014

Welcome to Good Idea / Bad Idea where I sound off on business stories making headlines around the web. 1. Freelancer.com has purchased digital marketplace and forum, Warrior Forum, for AU$3.2 million, picking […]

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Attention WriterAccess Competitors: Read This!

April 24th, 2014

Almost all of our competitors at WriterAccess are funded by VC’s— SkyWord, CrowdSource, Contently, Scripted, TextBroker and more. Some pockets are deeper than others, but all are driven with the […]

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Great Toasts and Great Writing—One and the Same

April 23rd, 2014

Life is filled with many occasions, some of them formal, some of them simple, and so many of them simply grand. Well written and eloquently delivered toasts can help acknowledge […]

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Creative Storytelling for How Design Live

April 22nd, 2014

I learned the art of storytelling from a good friend of mine in College—Nigel Bentley. Nigel had a story for everything. And everything was a story. We created many, many […]

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Content Marketing is a Team Sport

April 18th, 2014

  I’m back in the saddle after a great trip to Cabo, very excited about this topic that Robert Rose and I developed for the content marketing webinar #52— yikes, […]

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Flock of Birds on Vacation

April 9th, 2014

I’m currently on vacation at my wife’s Gold Club Trip in Cabo, Mexico, so less blog posts this week and more time absorbing the world.  Per usual, I set the […]

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Color Theory and Conversion

April 4th, 2014

Which colors are most effective in designing websites? Why are school buses yellow? How is color perceived in different cultures? These are just some of the questions you’ll find the […]

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Bring Back the Art Director, Please

April 3rd, 2014

We’re all getting pounded with content these days. Webinar invites. Information guides. Helpful hints. Tricks of the trade. All exhaust from the content marketing spaceship that’s orbiting the world with […]

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Stand Out from the Crowd

April 2nd, 2014

When Wired Magazine coined the phrase “crowd sourcing” back in 2006, business plans surfaced and startups launched overnight. Thanks Wired, but the name you chose might be hurting the growth […]

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Kill the Virus with Sunshine

April 1st, 2014

Viral. The name defines the pinnacle of content marketing. Going viral is the holy grail. Videos. Blog posts. Emails. Animals. Kids. Stunts. Tricks. Relationships. Casual conversation stuff we just love […]

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March 2014

10 Unusual Reasons You Should Blog

March 28th, 2014

  Here are 10 reasons to start blogging if you want your company to grow: 1.)  Warmth. Companies are static, cold things. They typically lack personality required to connect with […]

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Content Marketing Revolution Update

March 27th, 2014

Every revolution needs something to revolt against. Injustice of the nation. Inequality of the people.  Extravagance of the leaders. Poverty of the people. Corruption of the political system. You get […]

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Email Marketing and Lack of Creativity

March 26th, 2014

Everyone continues to rave about email marketing, as one of the least expensive channels to connect with new customers, earn their trust and grow sales. The core elements of email […]

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Virtual Offices

March 25th, 2014

The virtual office has lots of benefits. Hours saved commuting. Decrease in company expenses. Boost in employee morale. The motto is to think outside of the walls and create a […]

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March Madness and Content Marketing

March 24th, 2014

‘Tis the season to be mad at the weather, but happy if you’re a college basketball fan.  The brackets are a racket this year. Everyone wants in, from Buffet to […]

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Plato: Writing is a Bad Invention

March 20th, 2014

Every once in a while I try and think back on nuggets learned at Connecticut College as a Philosophy Major. In Plato’s Phaedrus, the Egyptian god Theuth introduces his new […]

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Bloggers Block

March 19th, 2014

You’d think that free-spirited, non-paid, personal work like blogging would be easy, and fun. Not the case. Cranking out work that’s unique, fresh and valuable is not easy.  What do […]

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Entrepreneur Screw-Ups

March 14th, 2014

Screwing up is part of the learning process for all entrepreneurs.  It’s never an overnight success story. It’s more like this: Launch, fail, improve, fail again, re-launch, possibly succeed. Mistakes […]

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Grape Jelly Strategy

March 13th, 2014

Ever since I can remember, jelly has been distributed in glass jars with metal screw caps.  Then Welch’s swooped in with a new strategy. Jelly could be viewed as a mature […]

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Designers and Writers Unite

March 12th, 2014

Maybe it’s me, but it feels like imagery is beginning to win the war on the web. Instagram is surging in popularity. Lookout boring words, images are on the way. […]

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In-House Writing Blues

March 11th, 2014

Lots of writers working in-house at companies feel disconnected from the creative process. The fun writing projects like infographics, eBooks or informational guides are often outsourced to agencies or design […]

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The Writer War Zone

March 10th, 2014

Like war, writing can be a bloody business, especially in a platform like WriterAccess where identities are safe and protected, taking freedom of speech to a new level. Occasionally clients […]

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My Purple Golf Shoes– Yikes!

March 7th, 2014

We all know that mass marketing, mass advertising and mass production are on the way out. The new marketing is all about my needs and my thirst for knowledge, aligned […]

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The Dog’s Guide to Content Marketing

March 6th, 2014

I love dogs. All dogs. Sure, famous dogs are cool, like Lassie, Rin Tin Tin and Benji– but mutts and adopted dogs are equally as cool, maybe even cooler. We […]

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Climb the Mountain

March 5th, 2014

When it comes to our careers or businesses, we’re always trying to reach the top of the mountain. That’s the thing about mountain tops—when we’re at the bottom looking up, […]

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