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February 2012
3 Huge Flaws in New Writers’ Content Marketing Definition
Many new content writers approach content marketing with stars in their eyes and self-defeating ...
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Using Links to Drive Traffic to Your Site
Links are valuable, but odd little creatures. Your linking strategy might suggest you buy ...
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How Tim Tebow Has Become A More Valuable Keyword Than Football Player
It doesn’t matter if you respect Tim Tebow as football player, as a religious person, as ...
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January 2012
Watch These Trends In 2012
Everyone in the world wants better website content. Those who don’t are either ...
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5 Content Marketing Tips to Help the NBA Recover from the Lockout
NBA owners, players and the brands that market professional basketball lost money during the ...
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Learn the Top 5 Content Marketing Buzzwords for 2012
For a moment, consider buzzwords as you would clichés. Confused yet? Clichés can be annoying, ...
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Top 10 Content Marketing Moments of 2011
Content marketing may by “king,” but like any tool, however fabulous, you must use it properly ...
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December 2011
Screening Great Writers
Wading through the so-called professional writers out there to find the experience, skill and ...
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Content Curators are the True Kings
We’ve all heard the expression Content is King. After all, content is the fuel behind ...
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The Meaning of Meaning
Content that’s meaningful, entertaining and helpful will keep readers coming back and is ...
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Nanosecond Attention Spans
Let’s face it, we’re all trying to create content that connects with readers these days, ...
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November 2011
Content Marketing – Taking a Professional Writers Lesson From The History of Art and Song
In the Beginning, Man Drew Pictures They say a picture is worth a thousand words. If ancient ...
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Content Marketing: The Strategy With a Personality
Content marketing, by any other name (customer media, customer publishing, branded content, ...
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Writer Resources: Yes, Bloggers Can Use Them Too!
It’s one thing to simply post to a blog, and other thing altogether to really write for it ...
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Weekly Round-Up: 11/18
Well, today is Friday (TGIF). It has been an action-packed week here at ideaLaunch to say the ...
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Politicians Using Content Marketing to Increase Appeal
Presidential candidate Rick Perry made a surprise visit on David Letterman last Thursday night, ...
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Ad-Tech New York and Robert Pattinson
I just got back to Boston from Ad-Tech in New York, and I’m thrilled. Great show again this ...
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What You Probably Don’t Know About SEO
Search engines are still one of the most popular ways for people to find your site. And, if you ...
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Why Bother With Consistent Content?
In today’s world of marketing and consumerism, few things are more iconic than seeing ...
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ideaLaunch blog: The Nitty-Gritty of Online Ads
There’s an advertisement I keep seeing on Youtube, a small, square banner image. ...
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October 2011
5 Must-Have Marketing Technologies
In the world of content marketing, it’s either sink or swim. It’s a live or die, ...
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Dear Great Content
Dear Great Content, The Content Revolution is getting ugly. Dry white papers are dying on the ...
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August 2011
ideaLaunch Round-Up: Ticketmaster, MySpace and Blink182
Welcome back to the work week! I hope everyone that was affected by Hurricane Irene is making a ...
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4 Things Car Thief Flicks Can Teach You About How to Run Your Social Media Marketing Campaign
You can learn a lot from movies. Really. Some of the stuff you learn, you can even put to use ...
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The Power of Words. The Power of Media.
Take a look at the email blast below that I received from CNN a few days ago. Notice the ...
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ideaLaunch Round Up: Please Re-Tweet?
Some of the biggest names in blogging and social media are the biggest names because they have ...
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ideaLaunch Round-Up: Nostalgia, Social Media and News Personalization
Well, today is Monday. You know what that means: Let’s read some interesting stuff that was ...
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WriterAccess Spreads Content Marketing Revolution Westward at SES San Francisco
Boston, MA, August 12, 2011—Content marketing leader, ideaLaunch, will be exhibiting at SES ...
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Right or Wrong, Social Media Sites are Making Money Off Your Content
You probably enjoy uploading wacky photos of yourself to your Facebook page. Who doesn’t? ...
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ideaLaunch Round-Up: Privacy, Google+ and QR Codes
Welcome back to the work week! A few weeks ago I wrote a blog about handling social media while ...
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