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10 Unusual Reasons You Should Blog

March 28th, 2014 by

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Here are 10 reasons to start blogging if you want your company to grow:

1.)  Warmth. Companies are static, cold things. They typically lack personality required to connect with customers, readers and fans. Warm up your brand by blogging regularly, and get the identity and voice you need for marketing success.

2.)  Media. Getting your story told and recognized by the media is difficult, if not impossible these days. Blogging helps to tell your story not only to readers and fans, but potentially the media that quickly gains insight into who you are and what you do.

3.)  Speaking. These days, you just won’t even be considered for speaking events unless you have fans and followers on your blog. Step up. Or step down from the podium.

4.)  Health. Blogging is therapy for the mind. Documenting your insights, tips and advice helps you commit to helping other people, while you are in fact helping yourself.

5.)  Connected. We all want to feel “connected” to the world, friends and families these days. Social media helps us get in tune. But to receive love, you need to give love. Blogging helps you bridge the gap with insights that those around you will appreciate, connecting you the right way.

6.)  Big Ideas. You may work for a big company that’s connected to big ideas that change the world. Chances are, that’s not the case. That’s where blogging comes in—your chance to make the world better. And better than that.

7.)  Money. Once your blog develops a following, you should expect your requests for proposals to decrease and your availabilities requests to increase. Blogging helps you establish your leadership position, removing the guesswork associated with business transactions.

8.)  Office Window. Is your office door shut all day every day, with no windows for people to see if you’re there or what you’re doing? No. Blogging helps people get to know you and what you do and why you do it.  It’s a window into you.

9.)  Energy. Blogs have energy, which is a direct reflection of who you are and how you think about life. Do you take risk in your blog? Are you conservative? Are you passionate about your posts? All of that reflects on you, and your company, and your leadership, and your vision for the future.

10.) Boost. Forcing yourself to write about creative topics makes all kinds of good things happen. Expect a boost of enthusiasm and motivation to take on new projects with new zest and excitement.

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