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Junta42 recently released their latest report, the 2010 Content Marketing Spending Survey. It’s a free report that’s easily downloaded in seconds – so give it a look, will ya?
Within the report, you can see how companies’ marketing budgets compare to the previous year, what streams of content marketing are getting prioritized and what areas executives are hoping to bone up on for future expansion.
Because I love a good graph, here’s one from the report that gives you a better idea of what companies and brands are putting their attentions toward:
This information isn’t just helpful in understanding the current landscape – it’s also great for identifying opportunities. For example, you might want to get ahead of the pack and learn more about mobile content (it doesn’t need to involve reinventing the wheel – in fact, there are lots of ways to take your existing content and make it mobile-friendly).
Understanding where you want to put your efforts is important – knowing how to do it right (like through proper content optimization) is imperative. Check out our free SEO tools to get an idea of what’s involved. If you like what you see, consider contacting a content marketing company (like ideaLaunch!) to improve your efforts.
Tags: content marketing, marketing plan, mobile content, planning
