Your marketing plan for Twitter, like all of your Internet marketing efforts, should include specific ways to measure your results. Whether you’re keeping track of the website traffic your Twitter campaign generates or looking for an increase in revenue, you need to know if what you’re doing is working and, specifically, how well it’s working.

3 Ways To Track Your Marketing On Twitter

1. Twitter Coupon Code: Create a web discount code to share with your followers on Twitter. Coupon codes are a tried and true method for tracking the effectiveness of advertising. Coupon codes are especially useful for tracking the performance of marketing on Twitter because it will include sales that come about as a result of Twitter users emailing your status updates or Google search results that include your tweets, two types of activity that are left out of simply looking at traffic referrals.
2. Twitter URL: Use a redirect service like bit.ly with a tracking option for all of the links you share on Twitter. This is a great way to monitor an increase in web traffic as opposed to direct sales.
3. Twitter Landing Pages: Create a landing page to use with all of your Twitter campaigns. You’ll be able to monitor the performance of that specific page—how many sales or newsletter subscriptions it generates, for example—and have a better overall picture of how you’re converting the traffic you get from Twitter.

These are three very basic ways to start tracking your Twitter marketing efforts today. While they are simple and easy to implement, the information you’ll generate is a good starting point for figuring out what’s working and what needs tweaking.

Britt Reints is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

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Tags: content marketing

This entry was posted on Monday, February 22nd, 2010 at 10:00 am and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.