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If you’ve done any research on SEO marketing, you know that you need a link building strategy. Search engines put a lot of stock into inbound links when deciding how high your web site should rank. But how in the world are you supposed to get other web sites to link to you?
5 Ways To Get Inbound Links
1. Create linkable content. The chances of getting inbound links to your order page are slim to none unless you have an affiliate program. You’re much more likely to have someone link to interesting, funny or informative content on your site that has appeal to people beyond your customers.
2. Tell people about your linkable content. Use social media sites like Twitter and StumbleUpon to share interesting content on your site.
3. Make your own inbound links. Set up multiple web sites that focus on a variety of niche topics within your industry and link to yourself when it’s relevant. You should also be doing internal linking, meaning that you link to other pages within the same web site.
4. Link to other web sites. If you want someone to help you out, help them first. Make a point of linking to web sites that you want inbound links from. Chances are that their tracking software will alert them to the fact that you’ve recognized them and they’re more likely to return the favor in the future.
5. Buy incoming links. Organic links are the holy grail of any link building strategy. But until you get a ton of great web sites linking to you on your own, you might want to consider buying text ads.
A solid link building strategy will include a combination of these tips and more. Just remember that in the world of online marketing, “if you build it, they will come” is simply not enough.
Britt Reints is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.
