For many companies, the choice of how to describe their product or service is based on the language they use internally. However, in most industries the customers use a completely different language than the slang and jargon the workers and management of the company do. The most important job of your Web content creation is to bridge the gap and talk to your customer the way they want to be talked to. This is going to make your customer feel more familiar with your product as well as drive more traffic to your web site.

1. Forums offer insight into how customers talk to each other about the industry. By looking into how your customers talk to each other you can gain insight into terms and subjects you may not have considered important when creating web content.
2. Surveys of current customers can reveal the advantages of your product that they feel are most important, even if it is not a major feature or benefit that was intended.
3. Search the web for the terms that you intend to target. By scouting the top ranking competition you can be sure you do not leave the most effective language when creating web content.
4. Have your sales force record the questions potential customers have. Create web content to answer those questions.
5. Search social media for the hot topics in your industry. Timeliness of information is key in creating web content. Social media offers insight into the most current trends in your industry.

Jennifer Gniadecki is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

This entry was posted on Tuesday, February 9th, 2010 at 3:00 pm and is filed under Content Creation, Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.