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Are You the Next Content Idol?

May 10th, 2013 by

Content writing can feel a little like a TV reality show. Everyone with an online presence is competing to emerge as a top content resource. The judges are readers who choose which content is worthy of their time. Winning their favor takes a smart approach to cultivating content.

How can a content marketing agency emerge from the crowd? It all boils down to developing a content development strategy that works.

Aim for the front porch

It can be tempting to reach for the stars with your content offerings. That’s not how it works. An agency should work on building an audience a step at a time. Try to simply get invited onto the front porch before making plans to move into the house.

Effective content marketing involves assessing current content needs in the marketplace before diving in with both feet. What are people thinking about? What matters to them? Focus on a specific niche rather than putting in another two cents on the same broad topics. The Content Marketing Institute points out that content marketing is easier when you become the information leader in your niche.

Quality over quantity

Bigger does not always equal better. A trend in creating content is to offer a large volume of content daily. Placing too much emphasis on how much content you create, however, can lead to diminished quality in your offerings.

Quality content will always win out in the end. An informative article or blog post will be shared repeatedly in social media networks and have a longer shelf life than something slapped together at a moment’s notice. Readers appreciate quality writing and reward it with their attention.

Build a better writing network

Your content is only as good as the writers hired to write it. Investing in a team of quality freelance writers will make it easier to consistently craft quality content.

Content marketing agencies should find writers who are skilled in writing many types of content so it is easier to serve a multitude of clients. Experience also matters. Seasoned writers might cost a little more than novice writers, but the difference in quality makes the investment worth it.

Personalize content

There are a ton of online voices clamoring for a person’s attention. The loudest voice is the person who does the best job connecting with their audience. Content must offer value and be relevant to the readers it targets.

Clients respond best to content when it can impart new knowledge and improve their life in a tangible way. Tailor content for the client and they will eat it up with a spoon.

Accuracy matters

Being first is not as important as being accurate. Get the facts right in your content before sending it out to your client. Accuracy builds credibility for client and agency alike.

Content that is peppered with inaccurate, misleading or false information can damage your reputation as a content provider and marketer. Accurate content lasts much longer than quick content because people know they can trust the information shared.

John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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617-227-8800
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