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2010 Webinars
April
Competitive Intelligence
Guest: Mike Roberts
Founder SpyFu
March
Revenue Architecture
Guest: John Stone
CEO Revenue Architects
February
Great Content Great Writers
Guest: Heather Lloyd-Martin
CEO SEOCopywriting
January
Social ROI Measurement
Guest: Carol Leaman
CEO PostRank
2009 Webinars
November
Content ROI Measurement
Byron White
October
Competitive Intelligence II
Guest Mike Roberts
President
SpyFu
September
Competitive Intelligence I
Guest Mike Roberts
President
SpyFu
August
Content Asset Portfolio
Byron White
July
Content Asset Portfolio
What is Content Marketing?
Byron White
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Byron White | Chief Idea Officer
Byron White, founder and Chief Idea Officer of ideaLaunch, is one of the original content marketing revolutionaries and the author of 101 Content Marketing Tips. He is a serial entrepreneur with numerous companies and properties all intertwined with ideaLaunch, including LifeTips, WordVision, WriterAccess, SplitTestLab and more.
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Byron's Latest Posts
Screening Great Writers
Wading through the so-called professional writers out there to find the experience, skill and proficiency you need is challenging, but essential to finding the best of the best. Here are a few tips that might help you find the tested, proven professionals with the experience you need to join your staff fulltime. 1.) Forget the [...]
Content Curators are the True Kings
We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online. When it comes to content marketing, developing a content strategy [...]
The Meaning of Meaning
Content that’s meaningful, entertaining and helpful will keep readers coming back and is certain to achieve all kinds of KPI’s like time-on-site, conversion rates, improvement of your listings positions in the search engines and more. We all know that, right? Maybe not. Think of one company that is producing meaningful content. OK, how about one [...]
Nanosecond Attention Spans
Let’s face it, we’re all trying to create content that connects with readers these days, without feeling like forced-marketing. But snaring Web readers with nanosecond attention spans seems more and more difficult as time ticks on. Readers are orbiting at high speeds, in multiple channels, and catching them is now an art and a science. [...]
Weekly Round-Up: 11/18
Well, today is Friday (TGIF). It has been an action-packed week here at ideaLaunch to say the least, and even more so for the city of Boston. Between trade shows, hockey pucks, and rolling out new features on WriterAccess, we’re looking forward to the weekend as much as our Boston Occupants are looking forward to [...]
