BrightTalk 1/20
Monthly Webinar 1/28
SES New York 3/23
2009 Speaking Events
SES Chicago
VMWorld
Boston Meetup
Previous Speaking Events
PubCon 05 06 07 08
Affiliate Summit 07 08
EcomXpo 06 07
January 28th, 1 PM EST
Guest Carol Leaman
CEO PostRank
Register Now
2009 Webinars
November | v6
Content ROI Measurement
October | v5
Competitive Intelligence II
Guest Mike Roberts
President
SpyFu
September | v4
Competitive Intelligence I
Guest Mike Roberts
President
SpyFu
August | v3
Content Asset Portfolio
July | v2
Content Asset Portfolio
June | v1
What is Content Marketing?
ideaLaunch Blog
 |
Byron White | Chief Idea Officer
Byron White is the founder and Chief Idea Officer of ideaLaunch. He is one of the original content marketing revolutionaries, and a serial entrepreneur. In 2000, he founded LifeTips.com, now offering tips and advice to millions of readers. And in 1992, he founded Freelance Access, a graphics arts placement agency later sold to Aquent . He also founded the Lost Ball Golf Tournament after loosing a testicle to cancer, which has raised more than 100k for the Jimmy fund. Byron leads the team at ideaLaunch, and speaks at various search marketing conferences including SES, PubCon, Affiliate Summit, ecomXpo and more. He hosts the weekly LifeTips show on WebMasterRadio.FM on Wednesday at 4 PM EST. And his success is well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, The Wall Street Journal and numerous other publications. |
Byron's Latest Posts
Content Marketing Organization Behavior Test
Content Marketing Organization Behavior Test — Take this 2-Minute test to determine if your company or organization is putting the power of content marketing to work.
Quality Content? Created by Who?
You're a brilliant writer.
The clients line up to work with you.
You're top of the journalist class.
Staffing firms are all over you.
You've got the shinny trophies.
Ad agencies want to speak to you.
You understand Search Engine Optimization.
Every one of your words is found on the web.
You follow all the great bloggers and find fault [...]
Content Marketing Ignorance Test
Is your company in tune with the new content marketing revolution? Or is it time to reevaluate your strategy?
Take the test below. Offer comments. Add more questions and answers. I'll compile all of your input into a more robust Test Widget for all attendees of my Content Marketing Webinar on July 22nd at 1pm ET.
Answer [...]
Winning Streaks and Online Businesses
In the sports world, winning streaks are everything. Momentum builds. Confidence peaks. Attitude drives.
But in the business world, winning is hard to calculate. Play-by-play score is difficult, if not impossible. Daily success seems to goes unnoticed and unrecognized by managers. There’s no green monster scoreboard offering competitive updates. Winning. Loosing. [...]
