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2010 Webinars
April
Competitive Intelligence
Guest: Mike Roberts
Founder SpyFu
March
Revenue Architecture
Guest: John Stone
CEO Revenue Architects
February
Great Content Great Writers
Guest: Heather Lloyd-Martin
CEO SEOCopywriting
January
Social ROI Measurement
Guest: Carol Leaman
CEO PostRank
2009 Webinars
November
Content ROI Measurement
Byron White
October
Competitive Intelligence II
Guest Mike Roberts
President
SpyFu
September
Competitive Intelligence I
Guest Mike Roberts
President
SpyFu
August
Content Asset Portfolio
Byron White
July
Content Asset Portfolio
What is Content Marketing?
Byron White
ideaLaunch Blog
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Byron White | Chief Idea Officer
Byron White, founder and Chief Idea Officer of ideaLaunch, is one of the original content marketing revolutionaries and the author of 101 Content Marketing Tips. He is a serial entrepreneur with numerous companies and properties all intertwined with ideaLaunch, including LifeTips, WordVision, WriterAccess, SplitTestLab and more.
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Byron's Latest Posts
Content Marketing Organization Behavior Test
Content Marketing Organization Behavior Test — Take this 2-Minute test to determine if your company or organization is putting the power of content marketing to work.
Quality Content? Created by Who?
You're a brilliant writer.
The clients line up to work with you.
You're top of the journalist class.
Staffing firms are all over you.
You've got the shinny trophies.
Ad agencies want to speak to you.
You understand Search Engine Optimization.
Every one of your words is found on the web.
You follow all the great bloggers and find fault [...]
Content Marketing Ignorance Test
Is your company in tune with the new content marketing revolution? Or is it time to reevaluate your strategy?
Take the test below. Offer comments. Add more questions and answers. I'll compile all of your input into a more robust Test Widget for all attendees of my Content Marketing Webinar on July 22nd at 1pm ET.
Answer [...]
Winning Streaks and Online Businesses
In the sports world, winning streaks are everything. Momentum builds. Confidence peaks. Attitude drives.
But in the business world, winning is hard to calculate. Play-by-play score is difficult, if not impossible. Daily success seems to goes unnoticed and unrecognized by managers. There’s no green monster scoreboard offering competitive updates. Winning. Loosing. [...]
