Byron White and team members offer their two cents on business, life, and the content marketing revolution.

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Phone: 617-227-8800
Email: ByronWhite At WriterAccess.com
Byron White
205 Portland Street
Suite 500
Boston MA 02114

Byron White | Chief Idea Officer

Byron White, founder and Chief Idea Officer of ideaLaunch, an incubator for services and solutions including LifeTips, WordVision and WriterAccess. He is one of the original content marketing revolutionaries and author of 101 Content Marketing Tips.

His entrepreneurial career began in 1992 with the founding of Freelance Access, a graphic-arts placement agency that he later sold to Aquent. He also founded the Lost Ball Golf Tournament that's raised more than 100k for the Jimmy Fund.

Byron leads the team at ideaLaunch and speaks at various marketing conferences, including SES, PubCon, Affiliate Summit, Aff-Con, Conversion Conference, eComXpo and more. He hosts the weekly LifeTips show on WebMasterRadio.FM on Wednesdays at 4 PM Eastern. His success is well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, The Wall Street Journal and numerous other publications.

Byron's Latest Posts

Bad Customer Experience: Gigya Example

Here’s the story of a sales and customer service experience I had with Gigya that I think we can all learn from. Developing the right strategy and tactics to grow revenue is challenging. I’ll run you through the story quickly, and offer a summary below. Feedback welcome. Chapter 1. A Gigya sales rep follows up […]


01 May 2014 | 3 Comments

Good Idea / Bad Idea

Welcome to Good Idea / Bad Idea where I sound off on business stories making headlines around the web. 1. Freelancer.com has purchased digital marketplace and forum, Warrior Forum, for AU$3.2 million, picking up over 700,000 users in the process. This is freelancer.com‘s third acquisition in a month, having also purchased Fantero.com and Poland’s Zlecenia.przez.net. Good Idea.  When you own the name Freelancer.com, […]


25 Apr 2014 | 1 Comment

Attention WriterAccess Competitors: Read This!

Almost all of our competitors at WriterAccess are funded by VC’s— SkyWord, CrowdSource, Contently, Scripted, TextBroker and more. Some pockets are deeper than others, but all are driven with the same strategy—find a way to a 10X multiple to give back to the VC what they demand for their investment. I respect this golden rule, […]


24 Apr 2014 | 2 Comments

Great Toasts and Great Writing—One and the Same

Life is filled with many occasions, some of them formal, some of them simple, and so many of them simply grand. Well written and eloquently delivered toasts can help acknowledge the spirit of the moment, and radiate the joy felt by all. When you hear a great toast, you just know it. You feel connected […]


23 Apr 2014 | No Comments

Creative Storytelling for How Design Live

I learned the art of storytelling from a good friend of mine in College—Nigel Bentley. Nigel had a story for everything. And everything was a story. We created many, many stories in college.  And I learned then joy of storytelling long after the stories had gone by. Storytelling is gaining momentum in the marketing world.  […]


22 Apr 2014 | No Comments

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205 Portland St
Suite 500
Boston, MA 02114
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