ideaLaunch Blog

ByronWhite
Byron White | Chief Idea Officer

Byron White, founder and Chief Idea Officer of ideaLaunch, is one of the original content marketing revolutionaries and the author of 101 Content Marketing Tips. He is a serial entrepreneur with numerous companies and properties all intertwined with ideaLaunch, including LifeTips, WordVision, WriterAccess, SplitTestLab and more.

His entrepreneurial career began in 1992 with the founding of Freelance Access, a graphic-arts placement agency that he later sold to Aquent. He also founded the Lost Ball Golf Tournament after losing a testicle to cancer, and the program has raised more than 100k for the Jimmy Fund.

Byron leads the team at ideaLaunch and speaks at various marketing conferences, including SES, PubCon, Affiliate Summit, Aff-Con, Conversion Conference, eComXpo and more. He hosts the weekly LifeTips show on WebMasterRadio.FM on Wednesdays at 4 PM Eastern. His success is well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, The Wall Street Journal and numerous other publications.


Byron's Latest Posts

What do Social Media and managing employees have in common?

Try this idea on for size: Social media and employee management share three vital elements for success.

With the hiring of three new employees at ideaLaunch within two months, the hiring of hundreds of new LifeTips Gurus (to make the world a better place one tip at a time,) and new interns helping us with social [...]

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02 Jul 2009 | 1 Comment

The Tale of Content Marketing

Ok, so: We’ve finally discovered that telling a story well and presenting it in a compelling way is the most effective way to grow business.
The history of content marketing offers a deep, dark, exciting and expensive history, worth mention:
1995. White Paper. Noone was sure where the web or marketing or content marketing was [...]

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30 Jun 2009 | No Comments

Welcome John Cass, Director of Marketing ideaLaunch

Please welcome John Cass to ideaLaunch, our new Director of Marketing and Community Manager at ideaLaunch. John's recent role with Forrester as the Community Manager, combined with his insights and authorship of the book Strategies and Tools for Corporate Blogging make John a fantastic addition to our management team and exciting resource for hundreds [...]

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20 Mar 2009 | No Comments

PubCon ideaLaunch Launches

With great festivity, I sent special invitation to 25,000 clients and prospect clients for the official kick-off party we're sponsoring in Las Vegas. Come celebrate with us as we
announce that LifeTips is now part of ideaLaunch, the hub for
a group of businesses that make your business better. To date, more than 60 people have [...]

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11 Nov 2008 | No Comments

New Blog Spot for Byron

Hope you enjoy my new blog location at LostBall.org. Look forward to your thoughts as I track along my personal experiences in life and business.

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22 Oct 2008 | No Comments
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