Byron White, founder and Chief Idea Officer of ideaLaunch, is one of the original content marketing revolutionaries and the author of 101 Content Marketing Tips. He is a serial entrepreneur with numerous companies and properties all intertwined with ideaLaunch, including LifeTips, WordVision, WriterAccess, SplitTestLab and more.

His entrepreneurial career began in 1992 with the founding of Freelance Access, a graphic-arts placement agency that he later sold to Aquent. He also founded the Lost Ball Golf Tournament after losing a testicle to cancer, and the program has raised more than 100k for the Jimmy Fund.

Byron leads the team at ideaLaunch and speaks at various marketing conferences, including SES, PubCon, Affiliate Summit, Aff-Con, Conversion Conference, eComXpo and more. He hosts the weekly LifeTips show on WebMasterRadio.FM on Wednesdays at 4 PM Eastern. His success is well documented in Inc. Magazine, Adweek, The Boston Globe, The Boston Business Journal, The Wall Street Journal and numerous other publications.