ideaLaunch Blog
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Jen | Content Monkey
Jen Byck is a Toronto-based freelance writer, marketing consultant and owner of Alphabetty. Jen (but never “Jenn”) came to know the IdeaLaunch gang after tweeting with Carolyn and eventually cranking out articles for her through WriterAccess.com. Jen holds a degree in communications, a post-graduate certificate in public relations and has over eight years of writing, marketing and communications experience. Before living the dream of working from home in yoga pants, Jen worked in the non-profit sector and for a boutique marketing agency.
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Jen's Latest Posts
The Matthew Effect & The Power of Link Building
I came across a neat little presentation today on SlideShare about the power of external and internal links by Berlin-based consulting firm, nouvé. Within the document, we’re reminded of the Matthew Effect – a concept most of us know simply as “the rich get richer and the poor get poorer.”
What does the Matthew Effect have [...]
Write or Die: Give Your Writing a Kick Start
If you’re a writer or someone attempting to complete some writing, there’s likely been times when you’ve had a hard time putting pen to paper (or finger to key, to be more accurate). It could be a lack of inspiration, tiredness from having completed a chunk of writing already or my favorite – good old [...]
How a Good Content Marketer Is Like A Valentine
Happy almost-Valentine’s Day, Hallmark fans!
If people were to list the qualities they look for in a Valentine or a relationship, chances are, they’d include traits like:
Funny / has a good sense of humor
Able to keep things fresh
Intelligent
Trustworthy
Dependable and stable
Thoughtful of others
Capable of reaching out
Understands me
A good listener
Around to open jars
With the exception of the last [...]
