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Patrick | Editorial Intern
Patrick is an editorial intern at ideaLaunch, where he helps develop and edit content. He has also taken to the web, contributing blog posts and content to the ideaLaunch Facebook and Twitter pages. He enjoys writing and editing, and sometimes edits his friends and family while they’re in mid-sentence. (He’s trying to keep this under control, however.)
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Patrick's Latest Posts
ideaLaunchers Talk Content Marketing And ROI
Byron White, President of ideaLaunch, and Carolyn McKibbin, Director of Content Services, presented a Webinar entitled “Tracking Content ROI” at the BrightTALK Content Marketing Summit on January 20th. Byron started by going over some of the basics behind content marketing and the factors that can make it challenging if you don’t have a solid strategy. [...]
Changes for 2010 – A Content Marketing Evolution
In my daily blog perusal, I came across a Junta42 post about content marketing predictions for 2010. I swear, I do read other blogs. This post just happened to almost perfectly fit in with a conversation we had here at an ideaLaunch pizza party yesterday. I know I can’t do the post justice, but to [...]
Crowdsourcing and Content Marketing: A Dynamic Duo?
Junta42 recently had an interesting blog post regarding the concept of crowdsourcing—which it calls “the buzzword of 2010.” What is crowdsourcing, you may ask? I’m glad you asked. The term crowdsourcing was first coined by a 2006 Wired magazine article by Jeff Howe. Essentially, it’s when a brand reaches out to consumers to either solve [...]
Hey Twitter, What’s Happening?
In case you haven’t heard (or noticed), Twitter announced today that it changed its prompt question from “What are you doing?” to “What’s Happening?” The question has been shortened by only 2 characters, but represents a big shift in the way people, companies and organizations are using Twitter. You didn’t even know there was a question there, did [...]
