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Battling the DIY Blogs

January 20th, 2014 by

content marketing articlesSocial media and blogging have become cornerstones of today’s internet-biased world. These mediums are used to communicate ideas, market products and businesses, and write opinionated articles. Young homeowners have started writing Do It Yourself (DIY) blogs to teach others how to take care of minor and major home projects without contacting a contractor, carpenter, plumber, or electrician. This has become an issue for many individuals in these professions who struggle to continue to get business when so many people can access information on how to perform these projects themselves for free. However, often homeowner-produced projects are messy, unprofessional or put off for too long. Home repair businesses need to be proactive in this: sharing helpful tips and also encouraging homeowners to contact a professional when problems truly arise. Creating content marketing articles on DIY projects may actually be beneficial to a business in the long run.

The DIY Blog That Promotes Your Business

According to Hubspot, “85% of companies using inbound marketing increase traffic within 7 months.” Inbound marketing is a tactic that involves companies producing and sharing valuable content for their customers. Hubspot’s article on Inbound Methodology says, “By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”

Often businesses think DIY blog posts would be the worst thing for their company; posts that give instruction on how to perform a task might empower the homeowner and take away their business. While occasionally this might be true and a job or two is lost to a handy homeowner, the vast majority of incoming leads and interested viewers will actually turn into customers.

Choosing the Right Content Marketing Articles

Producing DIY blog posts can gain loyal followers and customers through quality content that does offers four things:

Something valuable: Users will look for tips and tricks that are practical and unusual. By providing your insightful help as a professional you will be able to provide unique content that also shows you are a trustworthy and knowledgeable expert.

Protecting the trade: Even though you are giving insightful tips, you don’t need to put everything on the table for DIY readers. There are some trade secrets that are best kept for your own work. Knowing the difference between a good tip and an expert pointer is an important part of keeping your business strong while being useful to your followers.

Pointing to the experts: Some jobs are not jobs homeowners should attempt; the 30 foot entry wall or the leaking pipe under the flooring might be projects that are best handled by a professional. In cases where repairs and upgrades are difficult, it is most helpful to give the warning signs and then point out the reasons a professional should be involved.

Creativity and keywords: While professional insight is important for accurate and in-depth knowledge, the writing is important too. In order to be found and read, your article must be well-written–rich in SEO keywords, common search phrases and concise wording.

Alethea M is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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