617-227-8800

Byron White and team members offer their two cents on business, life, and the content marketing revolution.

Subscribe via Email

Archives
CONTACT BYRON

Phone: 617-227-8800
Email: ByronWhite At WriterAccess.com
Mail:
Byron White
WriterAccess
205 Portland Street
Suite 500
Boston MA 02114

Big Ideas Have Big Problems

February 23rd, 2014 by

fear2We seem to be entering another golden age where creative ideas are the drivers for standing out from the pack and getting ahead of the
competition. Big, original, breakthrough ideas can feed the hungry, help fix the economy, reverse global warming and more.

Sounds exciting.

But as it turns out, there’s a study out there that suggest there is a pretty strong bias against creativity, and evidence that while we think we all aspire to be risk takers, in fact people base their decisions on which choice is least likely to negatively impact them personally.

Take a look at the survey here, called “The Bias Against Creativity: Why People Desire But Reject Creative Ideas.”

What drives me nuts about this report is this paradox: People tend to reject creative ideas even though they say creativity is a big deal.  Like the stock market, we tend not to do very well with uncertainty. We want it. But we’re afraid of it.

Idea people, like me, thrive on uncertainty. We can’t imagine a world without it. We embrace the risk, ferret out the flaws, no matter how tiny they are, and re-shape the solution so it’s better. And better than that.

The insight of this article helps me better understand why people resist creative ideas. Does it mean we can’t get our big ideas to fly? Of course not. Mountains can be moved, seas can part, the big ideas will find a way to the market. But we all have to understand why we’re resisting innovation, and find a creative way to overcome the obstacles.

In other words, position creative creatively.

 

Comments are closed.

Contact Byron

205 Portland St
Suite 500
Boston, MA 02114
617-227-8800
Copyright © 2015 ideaLaunch.com
All rights reserved.