There was a common theme among blogs this week: you get what you pay for.
Seth Godwin talks friction; “Friction rewards intent and creates scarcity,” (5/3). He also blogged later about “too much free,” (5/8). I bet he sent his mom a Mother's Day card.
Sonia Simone contributed a comprehensive guide (4/22) on how to focus your content marketing for results. Better yet, read this, (5/7).
Valeria Maltoni takes Cluetrain's forward-thinking panache into the 2009 with pictures, graphs, and even a cartoon, (5/7).
Then, Ian Lurie torches who whole process with some black sheep thinking, (5/7).
To round it out, Nigel Hollis, a research analyst, tells us what the numbers all mean, (5/7). I love this guy.
Tags: blogging, content creation, content development, friction, ian lurie, nigel hollis. mail marketing, seth godwin, sonia simone, valerie maltoni
