I went to the Wang Center last night to see the Karl Rove and James Carville speaker series. Regardless of political affiliation, I picked out some good content marketing ideas.

Content marketing ideas, you ask? At a political debate? Why yes. What is a campaign manager but a marketer of ideologies, numbers and policies? Quick exercise. Read these slogans and think about what they meant at the time, and if they worked as a marketing tool. (Read- not if you think the promise was made good.)

“No Child Left Behind.”

“Compassionate Conservatism. “

“Real Plans for Real People.”

or

“Don’t Stop Thinking About Tomorrow.”

“Putting People First.”

“Building a Bridge to the 21^st Century.”

Charlie Rose, the moderator, quoted Mario Cuomo last night, saying “Campaigning is poetry, governing is prose.” I think the same applies to content creators. It is an art, not a task.

What is your slogan, and what does it mean?

This entry was posted on Friday, May 29th, 2009 at 10:53 am and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.