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Byron White
205 Portland Street
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Capturing Mindshare with Content Marketing

November 2nd, 2010 by

Quality content is what matters today but figuring out the right way to use the content you’ve worked so hard to create can be a real challenge. There are plenty of misunderstandings on the best way to use content marketing. What you need a real battle plan to drive strategy and capture organic market share.

In this month’s ideaLaunch Content Marketing Webinar, Mike Roberts of SpyFu and I presented two very different solutions on how to develop the strategy you need to capture mindshare — the new measurement for success.

Our two different approaches should leave with you some understanding of the content planning process and some great ideas on how you can hit the ball out of the park with your content marketing efforts.

I’d love to hear your feedback and ideas for future webinars.


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