Archive for the ‘Content Marketing’ Category

The Power of Text Marketing

Most people who have used a smartphone are familiar with the concept of text messaging or SMS messaging. Now take that idea a step further into selling and you get [...]

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| Apr 05, 2012 | No Comments

Content Marketing Predictions for 2012

Content Marketing will continue to see explosive growth in 2012. However, that doesn’t mean that all the techniques and — let’s be frank — little tricks that we’ve been seeing [...]

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| Feb 20, 2012 | 2 Comments

3 Huge Flaws in New Writers’ Content Marketing Definition

Many new content writers approach content marketing with stars in their eyes and self-defeating assumptions. They may rely too much on some web content tools and not enough on others. [...]

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| Feb 03, 2012 | No Comments

Using Links to Drive Traffic to Your Site

Links are valuable, but odd little creatures. Your linking strategy might suggest you buy inbound links, employ backlinks, use newer note links or simply link your blog comments to other [...]

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| Feb 02, 2012 | 1 Comment

Watch These Trends In 2012

Everyone in the world wants better website content. Those who don’t are either self-destructive, extraordinarily misguided, or insane. The question is, what is the future of web content and what [...]

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| Jan 31, 2012 | No Comments

5 Content Marketing Tips to Help the NBA Recover from the Lockout

NBA owners, players and the brands that market professional basketball lost money during the recent lockout. However, some players and brands got stronger, even if they lost dollars in the [...]

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| Jan 30, 2012 | No Comments

Learn the Top 5 Content Marketing Buzzwords for 2012

For a moment, consider buzzwords as you would clichés. Confused yet? Clichés can be annoying, often boring, but think about how they became clichés. In most cases, they were repeated [...]

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| Jan 27, 2012 | No Comments

Top 10 Content Marketing Moments of 2011

Content marketing may by “king,” but like any tool, however fabulous, you must use it properly or suffer negative consequences. Search engine content can help—or hurt—your website. Content marketing will [...]

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| Jan 26, 2012 | No Comments

Content Marketing: The Strategy With a Personality

Content marketing, by any other name (customer media, customer publishing, branded content, corporate media, corporate journalism, branded media, et al) is the reigning king of web content. Do you agree [...]

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| Nov 28, 2011 | No Comments

Dear Great Content

Dear Great Content, The Content Revolution is getting ugly. Dry white papers are dying on the front lines. Boring content is being carried off the battlefield. Duplicate copy has it [...]

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| Oct 04, 2011 | No Comments