Wading through the so-called professional writers out there to find the experience, skill and proficiency you need is challenging, but essential to finding the best of the best. Here are [...]

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We’ve all heard the expression Content is King.  After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, [...]

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Content that’s meaningful, entertaining and helpful will keep readers coming back and is certain to achieve all kinds of KPI’s like time-on-site, conversion rates, improvement of your listings positions in [...]

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Let’s face it, we’re all trying to create content that connects with readers these days, without feeling like forced-marketing. But snaring Web readers with nanosecond attention spans seems more and [...]

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Well, today is Friday (TGIF). It has been an action-packed week here at ideaLaunch to say the least, and even more so for the city of Boston. Between trade shows, [...]

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Presidential candidate Rick Perry made a surprise visit on David Letterman last Thursday night, just two days after his disastrous memory lapse in the recent debate that many in the [...]

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Those of us in the B2B world know that sales don’t happen in a snap. Your B2B clients aren’t impulse buyers, they’re not shopping for birthday presents, and they’re not [...]

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A QR code is a square image barcode requiring 2-D technology to scan. QR code marketing can be found anywhere: fast food packaging, receipts, clothing tags, even building posters. Consumers [...]

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If you find something interesting online but don’t have time to read it, here are some fantastic free tools that you may not have heard of that will help you [...]

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