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In my daily blog perusal, I came across a Junta42 post about content marketing predictions for 2010. I swear, I do read other blogs. This post just happened to almost perfectly fit in with a conversation we had here at an ideaLaunch pizza party yesterday.
I know I can’t do the post justice, but to sum it up quickly, it basically says that video will be used much more in marketing for 2010, marketing will go more and more mobile, companies will outsource their content, quality will trump quantity and there will be much more offline content.
I was heartened to read that and then read through the actual responses that Junta42 received to its question: “What is your prediction for how brand marketers will create and distribute their own content in 2010?” I even saw crowdsourcing mentioned as one thing marketers will use more in 2010. How ‘bout that?
I digress. What does this all mean for us? Yesterday, a colleague, Holly and I were discussing our itsy-bitsy attention spans. Such a massive amount of information is thrown at us every single day that our attention spans now resemble a hummingbird on Red Bull. Repeated requests to check out someone or some company on Twitter, invitations to Facebook groups, YouTube clips, viral marketing campaigns—it’s a jungle out there. We’ve been left stranded, wandering in a land of noise. We’ve developed an ability to weed out the important, relevant (to us at least) content, but a side effect of that is an attention span that is merely a fraction of what it once was. We even admitted, with a tinge of shame, that our attention spans are so short, we sometimes don’t even click on YouTube clips because we just don’t have the time.
It appears that in 2010, maybe things will be better. Businesses seem like they are beginning to understand the err of their ways. If Junta42’s predictions come to fruition, businesses will target their audiences more effectively and develop relevant, authoritative content. More importantly, that content will be of higher quality and usefulness. Perhaps this seeming evolution of content marketing is the logical next step. Perhaps it is because of all the noise that we, as consumers, are becoming more savvy and discriminating. Now companies have to change to adapt to the new set of needs their consumers have as a result of former marketing efforts. It’s the circle of life, people.
In the meantime, these changes likely won’t occur at midnight January 1. Just like cleaning up the Times Square confetti, these things take time.
Image courtesy of livedesignonline.com
Tags: content marketing, marketing
[...] and businesses. We’ll talk more about 2010 shortly (and have already given some insights on content marketing in the new year), but for funzies, let’s examine what people were saying about 2009 and see how that checks out [...]