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For many copywriters and search engine optimization professionals, content marketing provides one of the biggest challenges on a website. Many times these people are in different departments or groups that work toward the common goal of improving a company’s web presence and the effectiveness of the website in turning visitors into customers or clients. Often the fact that these professionals do not work directly with each other can cause tension or frustration in the process of writing and optimizing content.
When a copywriter and SEO analyst are on the same page, the results of content marketing will be more likely to exceed expectations.
The main aspect of each person’s job that affects the relationship is the nature of how each person looks at his task. For most copywriters, content is written once and then is not modified. For most search engine optimization professionals, SEO is an ongoing process that can include minor changes in content as they are needed. As search engines move from weighting meta tags to weighting the content of the site more heavily, SEO professionals are more likely to be asking the copywriter to make changes to the copy to improve the overall value of the content in the eyes of the search engines.
As search engines focus more on what is in the content marketing for the website and less on meta data it is important that copywriters and search engine optimization analysts forge a relationship to keep the content marketing of a site working well for both search engine rankings and the user’s experience.
Jennifer Gniadecki is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.
Image from cortechsolutions.com
Tags: content marketing
