Image from MichaelJournal.org

Think your organization is too conservative to get into blogging? Too bureaucratic to start content marketing efforts?

Regardless of your religious affiliation, it may be time to take a cue from the Pope. In acknowledgement of the power of the digital word, the Vatican recently released a statement calling on Catholic priests to get hip to social media.

A snippet of this call to action (via @mashable) says:

“The spread of multimedia communications and its rich “menu of options” might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel, exercising their proper role as leaders of communities which increasingly express themselves with the different “voices” provided by the digital marketplace. Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.”

When an 83-year old leader of an organization that hasn’t exactly been known for change is all over content marketing, you know it’s not a passing fad. It begs the question: If your company still isn’t on board with social media, what exactly is it waiting for? Divine intervention?

If uncertainty and a lack of experience is stopping your company in its tracks, consider contacting a content marketing agency. We can perform miracles!

This entry was posted on Monday, January 25th, 2010 at 4:24 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.