Is your company in tune with the new content marketing revolution? Or is it time to reevaluate your strategy?

Take the test below. Offer comments. Add more questions and answers. I’ll compile all of your input into a more robust Test Widget for all attendees of my Content Marketing Webinar on July 22nd at 1pm ET.

Answer 7 out of 7 Correctly
You’ve got the right idea! Customers are counting on you!

Answer 5 out of 7 Correctly
There is hope for you yet. Educate your employees and coworkers to support content marketing initiatives.

Answer 3 out of 7 Correctly
Not so hot. Reach out to other companies and educational opportunities to further your strategy.

Answer 1 out of 7 Correctly
Well, you aren’t a lost cause, but you need some help. Attend my Content Marketing Webinar to get your company back on track.

QUIZ

1. Most of the time, your company:

A. Is completely focused on selling products and services.
B. Views “send more information” requests as a sales obstacle.
C. Demands specific ROI measurement for all marketing investment.
D. Has well-worn marketing paths that are easy to follow.

2. Your company views traditional marketing as:

A. Working extremely well so no need for much change.
B. Only slowly eroding so no need for the bells to go off.
C. Solid in comparision with social media that has no ROI.
D. Required to push customers through the sales funnel.

3. Which resources and tools are at your fingertips?

A. Social media experts who are in-the-know.
B. Storytellers who engage readers and win the war of words.
C. Measurement tools that track content performance.
D. Tools that find the hot topics and keywords for SEO.
E. All of the Above

4. You know the following about your customers:

A. What they think is hot and what’s not on your website.
B. Wants and needs documented by customer service reps.
C. Wants and needs documented by conversations/phone calls.
D. What they’re saying about you in the social media sphere.
E. All of the above.

5. Marketing campaigns should tested by:

A. Live readers with testing technology.
B. Your management team, then rolled out.
C. Your marketing team, then rolled out.
D. Focus group tests, then rolled out.

6. The content on your site:

A. Showcases your knowledge, experience and expertise.
B. Engages readers with stories well told.
C. Touches the hopes, fears and hearts of your customers.
D. Keeps readers coming back for more.
E. All of the above.

7. Your SEO and editorial department is:

A. Praised and worshiped by all employees.
B. Soon to be hired but taking a long time.
C. Soon to be outsourced but taking a long time.
D. Non-existent and we have no outside resources.

Answers: (No Cheating!)

1. A, 2. A, 3. E, 4. E, 5. A, 6. E, 7. A

This entry was posted on Thursday, July 16th, 2009 at 7:51 pm and is filed under Content Creation, Content Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.