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Byron White
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Content Marketing is a Team Sport

April 18th, 2014 by
team sport


I’m back in the saddle after a great trip to Cabo, very excited about this topic that Robert Rose and I developed for the content marketing webinar #52— yikes, that’s close to my age. Ok, it will be my age in a month or so.

Who do you think the players are on a Dream Content Marketing Team? And what’s the priority?

Look forward to your feedback.

Sign Up Here for the webinar, it should be really great.


When it comes to content marketing, you need a dream team to win the war of words on the web. But what does that team look like? You might be surprised.

Robert Rose, Chief Strategist, Content Marketing Institute, joins host Byron White to map out and discuss the players, coaches and roles you need for content marketing success. They’ll walk you through the team mechanics involving authors, creators, curators, polishers, spreaders and zeniths. You’ll discover the “Center of Excellence” that’s required to bring everyone together to win the WORD championship.

In this session you’ll learn the…

  • Key content marketing players
  • Important sub’s off the bench
  • The budget and hiring priority
  • Roles and goals for each player
  • Performance metrics for all

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