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Byron White
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Content Marketing Round-Up

May 9th, 2011 by

I hope all the mothers out there had a lovely weekend. Let’s get started on this week’s round-up.

Awhile back I touched on the idea of Social Media Measurement and some tools that can help you better understand the effect of your social media efforts. Well, MarketingSherpa recently posted a great blog on this that I want to share. It discusses ways we can move forward with the available data we have as well as approaches on how to best use it.

As I mentioned in a previous post, the intersection point between you and your audience may be a subtle one or one that calls for a bit of creativity. It’s certainly not an easy task to achieve clout. In a post by Social Media Examiner they review Colleen Jones’ book Clout: The Art and Science of Influential Web Content. Developing clout is a technique that Jones says is “the hard road” to business success—but the right one to take for lasting results. After reading this, I definitely plan on checking out the book.

Saving the best for last, here is a blog from A List Apart that discusses “Orbital Content.” It starts by saying how, presently, we orbit around individual pieces of content. It lives and has its roots somewhere on the web, and we bookmark it, favorite it, add to a list, etc. But now, things have been shifting toward making us, the users of the content, able to re-publish in a more preferred format. Services like Instapaper allow us to take a piece of content, like a web page, and reformat it for reading later on a different device, like a Kindle. It “liberates” the content from its original source and shifts the gravitational center to the user instead of the source. This is the first I’m learning of a service like this and I am pretty fascinated!

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