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Content Marketing Round-Up

May 23rd, 2011 by

I’ve got quite a few links to share today, so I’ll make it quick and get right to it.

Is there really such a thing as a simple way to calculate social media ROI? Yes! This post from Social Media Examiner makes a great attempt at helping readers understand how to quantify social media return.

Social Media Examiner was on fire with interesting content this week. Here’s a video about 6 Ways to Grow Your Business With Content.

Every so often, blog managers struggle to come up with ways to keep their blog engaging for readers. This post from SEOmoz offers up some interesting types of content that go beyond the basic blog post. If after reading this, you’re still craving more ideas, here’s a similar post from Copyblogger with some really great suggestions for coming up with content ideas.

From newbies to professionals in any topic, sometimes a little advice is always nice to hear.  Here’s a post with 40 Tried and Tested Twitter Tips. For those of you that read my posts, you won’t be surprised to hear that my favorite suggestion from this tip list is “Engage, engage, engage. Repeat.”

Finally, let’s bring it back to the subject of measurement again. This post from MarketingSherpa discusses how we can measure ROI from the agencies with which we work. The solution: A digital watchdog!

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