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Content Marketing Round-Up

November 12th, 2010 by

Happy Friday! You know what that means—it’s time for our weekly roundup of this week’s happenings in the industry.

Are any of you readers out there enjoying the new Google Instant Previews as much as I am? I love that visual sneak peak that I can have at a site before I commit to clicking the link. Users can now see a visual preview of websites that show up in their search results. This development comes on the heels of Google Instant, which many believe could revolutionize the way people search the web.

As an online marketer, you can’t be afraid to take risks. ProBlogger tells us how we can be marketers without being die-hard, arrogant salesmen.

Aaah, the good ‘ole 4 P’s of marketing. They bring me back to my early college years.  The 4 P’s have since evolved, and the SEO industry has developed a similar theory: The 5 A’s of Content Marketing. One of those A’s is “audience,” which blogger Cindy Royal seems to think Wired magazine has forgotten about. Today’s latest AdAge “Best Media Writing of the Week” post included a great discussion on the latest cover of Wired. It features a close up of cleavage, which is meant to be a teaser to a feature on breast tissue engineering.  I understand where Wired editor Chris Anderson is coming from, but I imagine there are quite a few people siding with Royal. What do you think?

Search is important, but How Much SEO Does A Brand Manager Need To Know? This article from Search Engine Land tells us to think of it this way—search itself is not a strategy but content is a strategy in which search plays a major role.

Here’s a great article on Using Uplift Modeling to Slash Email Marketing’s Hidden Cost. Uplift modeling is a great way of segmenting your customer audience to account specifically for negative effects that some email campaigns can have on a company.

Have a great weekend everyone!

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