Subscribe to this blog via RSS
Subscribe to this blog via Email
Whether you know what conversion rates are or not, one of your most important goals is improving them. Chances are you’ve already tried a few experimental techniques to raise those conversion rates, but you’re in luck if you’re still asking “what do SEO marketers and online retailers mean by conversion rates?” Conversion is simple. In the retail world, conversion is making the sale. Many websites are interested in doing just that, but conversion isn’t only about getting people to buy. How did they buy? What parts of the website were most effective in getting people to make those purchases? Where and why did they click? Such factors also play a part in conversion.That’s one thing every website is about—that other kind of conversion. When you set up a newsletter subscription page, every time someone signs up for the newsletter, you’ve got conversion. When your readers click on a link or look at a different feature of your site, that’s conversion. Online marketing pros monitor conversion closely because it reveals a lot about what users like about your site, what they find appealing and what parts of your website are the most effective. With attention spans on the Internet at an all time low, any time spent exploring your site is a success story. Studying and improving your conversion rates is a major part of growing your online business.
Joe Wallace is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.
Image from virak.com
