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One way you can use SEO writers to maximize your Facebook presence is by having them create SEO articles that reference your company and website for submission to third-party sites. Buy SEO content with links back to your site, have it posted anywhere else besides your company site, then post the links to that content on Facebook.
When you hire a writer to submit articles for this content marketing campaign, tell them not to write about your company in glowing, biased terms, but rather to list your website as a resource or as a reference related to the topic at hand. You don’t want to create biased articles with a sales pitch or a hard sell, just mentioning the site and actively linking to it will do.
These one-way links can be very helpful for increasing your search engine clout, but they also act as free PR over the long haul.
Another way to create effective Facebook content is to have your writer come up with a series of Facebook posts based on a specific keyword or topic. For example, if you’re trying to promote a brand new set of widgets, have your writer do a series of how-to posts on what it takes to get the most out of those widgets. These can feature links to third party sites with how-to information, reviews, or other favorable material. The key to this campaign is to offer a Facebook-exclusive discount, freebie or perk at the end of the series.
Have your content writer come up with one final post, stating something along the lines of “We’ve talked this week all about how to get the most out of these widgets. Now here’s your chance to get one at a discount. This is for our Facebook fans only, so reply via Facebook to win.”
Catering to your Facebook audience specifically is an excellent strategy to build awareness and reward your current Facebook friends.
Joe Wallace is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.
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Tags: content marketing
