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Byron White
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Do Not Do It Yourself: Hire a Freelance Writer

January 7th, 2010 by
writerEven a small business owner has a big job—running a business takes time, intelligence, effort and perhaps even many sleepless nights. Doesn’t it make sense to subcontract out the aspects of your business that you don’t enjoy or don’t excel at? When your car breaks down, you go to a mechanic—you don’t change your transmission yourself. If you have a cavity, you don’t break out the sweet air and drill right there in your living room. And I’m presuming you have an accountant you call on come April 15, if you don’t employ a full-time bookkeeper in your business.
Why would you want to spend time writing keyword content to draw people to your website?
Many people hold the opinion that “anyone can write.” But a professional freelance writer—like a mechanic, dentist or accountant—has special skills, knowledge and education. When you hire a freelance writer, you’ll know you’re getting SEO-optimized keyword articles that are also compelling and creative. A professional writer’s work will keep your site’s visitors interested in the topic.

The more complicated your business is, the more you need a freelance writer to simplify ideas and explain them to your target market in terms they can understand.

Don’t place the burden on yourself. Hire a writer and give yourself the gift of time to take care of other important parts of your business.

Dawn Allcot is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Image courtesy of hazelwoodwestwritersweek.ning.com

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