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Good grammar is highly underrated. We could blame the “leet” speak adopted in instant-messenger programs and text messaging. It’s gotten even worse since Twitter became so popular.
With poor grammar running rampant, it makes people wonder if SEO content even needs to be written properly. The truth is, SEO content doesn’t have to be grammatically perfect—and sometimes, probably shouldn’t be.
When Poor Grammar Helps Your SEO Content
SEO content should be written the way we speak. In real life, people don’t always speak like English professors. For instance, it’s okay to end a sentence with a preposition if re-wording it to be “proper English” would sound awkward. It’s also okay to use slang if it helps your audience relate to your message.
When Poor Grammar Hurts Your SEO Content
How much is too much when it comes to poor grammar? If your grammar is so bad it distracts from your message, you’ve crossed the line from “good SEO content” into “bad writing.” If your SEO content is riddled with spelling errors, your company looks unprofessional.
When You Hire a Freelance Writer, Appropriate Grammar is Part of the Package
A freelance writer knows when it’s okay to break the rules to reach your target market. But that same professional will make sure there are no embarrassing errors that distract your customers or make them think you don’t care about your SEO content.
Dawn Allcot is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.
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Tags: content marketing
