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Don’t Be A Face in the Crowd: Using Content Marketing for Crowdsourcing Success!

March 15th, 2013 by

Attention entrepreneurs!

As I’m sure you know, along with venture capitalists, angel investors, and your rich uncle, the 21st century phenomenon known as crowdsourcing has become one of the most popular, and idea-friendly means of raising money these days for start-up business ventures and business expansion

along with creative endeavors like film and music, philanthropic events, and even book publishing.

Through online platforms such as Indiegogo, Kickstarter, and CircleUp, such enterprises and the brainchildren behind them, have raised anywhere from $5,000 to $100,000 in funding, and sometimes more. A key factor is the effective merging and navigating of email, web content, and social media to drive these campaigns. The use of content marketing, and content marketing services is becoming tantamount to success.

As with any financing pursuit, some basic ingredients are essential for crowdfunding as well. A great idea, the ability to execute it, solid preparation, and good contacts lay the foundation. With that in place, you’re ready to mount your campaign, and once it’s up and running, the fun really begins!

Now in the race, don’t be just another face in the crowd. Get the word out about your campaign to everyone you know, personal and professional. This is where content marketing becomes your “most valuable player.” You and your team’s ability to effectively cross-market your online message between emails, blogs, website content, and posts on social media will go a long way towards the success or failure of your effort.

And don’t forget that the campaign you create at your funding site, the tangible selling tool that motivates everything, is also a major ingredient (if not the most important one) in your content marketing drive! These pages include an overview of your venture, usually incorporate a video, and provide background information on you and the members of your team.

Your objective is to connect with prospective backers, project a unique brand, and win over as many people as you can on the “likability” of your project along with the perks and rewards you’re offering for contributions. Remember that funders of crowdsourcing campaigns are not investors in the traditional sense, but are essentially “fans” of what you’re doing, and are showing their support by way of their pocketbooks.

If you and your team would like some help in strategizing your fundraising drive, you can obtain the assistance of online content marketing services that can add expertise and experience to the mix.

To learn more about successful crowdsourcing, visit PRNewsChannel.

Michael V is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.


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