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You too can YouTube!
Content marketing isn’t simply about blathering your latest corporate news online. Good content marketing is about what the audience is interested in and delivering that to them in digital ways that are relevant to your products and services. To boil things down to a very basic level, people are looking for:
- Helpful information, tips and tools
- Entertainment
- Free stuff (via contests, samples, downloads and so on)
The genius of content marketing is that through it, potential clients also learn about you and gain confidence in working with you. By demonstrating your abilities, quality of product and even corporate culture (because customers like working with nice / funny / pleasant people – go figure!), you end up giving a soft sell on yourself. It’s win-win!
With the popularity of YouTube, videos are wonderful tools for content marketing. The trick, no matter what industry you’re in, is to focus on delivering one or more of the three things people are looking for (and not simply develop a commercial) and to ensure you’ve optimized your video so it’s as search-friendly as possible.
“But my business doesn’t seem video-worthy.”
If you think that, you might be suffering from am all-too common condition: a lack of imagination (in which case, a content marketing agency can definitely be of service). Any business can utilize YouTube to create interesting and worthwhile content. Don’t believe me? Here are three random videos we found on YouTube from businesses you might not expect to be involved in content marketing:
Company: Bensons For Beds, a mattress and bed company
Feature: Employees become part of the world’s largest human-mattress domino
Content Marketing Category: Entertainment
Reach: In less than five months, the video has nearly 750,000 views:
Company: TiffanyD, a makeup artist
Feature: Tiffany is announcing a contest, sponsored by a make-up brush company, that calls for her fans to create their own “Old Hollywood” make-up looks
Content Marketing Category: Free Stuff
Reach: The contest received 132,000 views and received 242 tagged video responses (which themselves received hundreds and even thousands of views):
Company: Performance Bicycle, a bicycle and accessories shop
Feature: Performance Bicycle’s “Spin Doctor” delivers tips cyclists can use to ensure their road bike is fit for them properly
Content Marketing Category: Informational
Reach: Posted over a year ago, this video currently has 90,300 views
Tags: Case Studies, content marketing, video, YouTube
[...] mentioned on ideaLaunch’s blog before, online videos can be instrumental in your content marketing efforts. There’s a huge demand for online videos: ComScore just announced that in the month of November [...]