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Four Tools to Help You Find Hot Keywords

December 23rd, 2013 by

SEOSearch engine optimization (SEO) has been a primary method of getting your business noticed ever since Google became popular. However, without outside help it is hard to determine what will optimize your business on Google or Yahoo or Bing. The first key in SEO marketing is determining which keywords are right for making your business’s website and blog popular. There are a number of methods you can use to determine which keywords will work best for you business and which won’t.

Google Trends and Correlate

It’s impossible to have a discussion about keywords and search engine optimization without discussing Google. Google is by far the most popular search engine. Google Trends helps you see how popular a keyword is based on how many hits it gets through the Google search engine, including top hits in different categories and how that keyword has changed in popularity over time. You can easily see which keywords have found success for you type of business and which are going out of style. Google Correlate allows you to limit searches by location, seasonal popularity and other restrictions, giving you the keywords that have the best hits under particular circumstances, such as Maine in winter, for example.

Wordstream

Wordstream offers a variety of keyword tools, including keyword suggestion, keyword niche finder, keyword grouper and negative keyword tool. Though you can only use the service for free for the first 30 searches in each tool, the information you receive is huge in determining keywords for optimization. It also offers a landing page design program, letting you create pay per click optimized landing pages that helps improve quality score, conversion rates and leads. This means you can take care of your pay per click and search engine optimization in one place.

Keyword Eye

Keyword Eye takes a keyword and creates a visual representation of how popular alternatives to that keyword are. It also includes tools to let you look at what keywords your competitors are using. It can help monitor websites that link to yours and keywords to that website. It uses Google Analytics to report new and upcoming keyword opportunities. With both a basic free account and a professional paid account, Keyword Eye gives you the opportunity to try before you buy and see whether their service is right for you.

HitTail

Did you know long-tail keywords can account to up to 80% of your website traffic? HitTail uses your site’s existing traffic to determine the best keyword combinations for optimization. This helps bring in customers similar to your current client base. You can even view referrals in real time and see either the referring page or the exact search that brought them to your site.

Though these four tools are among the best, there are many more tools out there for you to put to use for your business. Take a look today to figure out what exact keywords will increase your traffic and when you’ll need to shift their usage for better results.

Cathleen V is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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