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Grab That Customer!

January 30th, 2014 by

marketing for small businessWhen you are marketing for small business, you know that finding customers and cultivating relationships with them is one of the most important parts of your work. When running a new small business often there are two types of customers that you advertise to: those that don’t know your product and those that already buy from your competition. In the latter case you must, to put it bluntly, steal customers. Planning to attract customers who already have a product or service lined up requires a little extra work and attention.

Listen to Gossip

While your mom may have told you that paying attention to gossip isn’t a good thing, in the world of marketing and attracting customers, it is not only informative, it is useful. If you can find the follies of your competition you can exploit those weaknesses and attract the customers that could be affected.

Utilize Social Media

Don’t be obnoxious, but spend some time looking at your competition’s social media network. Is there a way you can get your name in front of those customers? Perhaps you can invite those who are active in social media to like your page too–connecting on the social media networks is a great way to show customers that you care about their needs and wants.

Use SEO to Your Advantage

When you’re creating content, perhaps you want to do a little keyword optimization that will direct customer searching for your competition to you. Optimizing for your competitor’s business name may seem strange, but you will then have the chance to show customers how you are unique and superior.

Don’t sacrifice quality when producing SEO content. Customers will recognize good content, appreciate good content, follow good content, and buy from good content.

Do, Don’t Say

While you can talk circles around the competition, the best way to attract a customer to your business is to show them why you are superior. Show the advantages of your business without being petty towards the competition. Show the quality of your product, your superior customer service, your unbeatable price, or whatever it is that makes your business better.

Attracting customers who are already involved with a competitor will be a challenge. However, this is a huge market of people who could one day become your most loyal customers or clients. Spend time learning what these potential customers want from a company and see how you can give it to them. By doing this, and following the above tips, you will have the best possible chance of succeeding in this area.

Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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