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Have You Been Pinned?

June 27th, 2013 by

Pin it. No matter what your “business” is online—be it an actual company, or if you are a devoted hobbyist—it is very important that you keep an eye on your social media presence. One option is hiring a social media monitoring service that can keep track for you; or, you may prefer to simply keep close tabs on your accounts yourself. However, one social media site out there can generate traffic for you without you ever putting any “true” effort into it.

Pinterest is a little different from say Facebook or Twitter. You may have never visited the site, but you could still have dozens or even hundreds of posts on Pinterest, pointing directly to your webpage. If you have never interacted with Pinterest, it works like this: users can use a tool on their browser to “pin” an interesting post from a website. This creates a virtual pinboard of funny pictures, recipes, craft projects, tutorials and essentially anything you consider “pinworthy.” Websites can add a “pin” button to make it easier for browsers to pin, but even without this, it is easy enough for browsers to pin things from your page. If you have a graphically intense site, or one devoted to anything do-it-yourself related, there is a very, very good chance that you have already been pinned.

It is simple enough to check and see what is already being pinned from your website—even if you don’t normally put much effort into social media monitoring. Simply use this URL http://pinterest.com/source/YourWebsite.com/ and substitute “YourWebsite.com” with the correct address of your main page. This will return a list of pins that originated on your site.

Check this link often, and you may begin to see a pattern form. What types of posts from your site are pinned more often? You will often see that posts that have a good, interesting and quality picture are pinned more often than other pages. Additionally, Pinterest does have a devoted following of do it yourselfers, so if you have tutorials and projects listed, you will likely find that those pages are pinned with more frequency than newsy posts.

Since you are probably already getting click-through visitors from Pinterest, you may be interested in finding a way to increase that number and make Pinterest a major source of your website’s traffic. There are many great guides out there that will help you do that, including this one from Mashable. However, to help you get started, here are some basic tips to boost Pinterest traffic:

  • Like and Comment on pins from your site. This will expand their reach.
  • Using your personal Pinterest account, pin useful information from your site to get it out in the pin world.
  • Include a “pin” button on your pages alongside your links for Facebook and Twitter.
  • Use original and interesting photographs on your posts, to make them more visually appealing.

Pinterest is a “new frontier,”  so to speak, as far as social media websites go. What works today may not work tomorrow. However, if you are willing to keep an eye on what is happening and put in a little work, you may find that Pinterest can become a major source of web traffic for your site.

Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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