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Help Wanted: Hiring the Right Freelance Writer

April 10th, 2013 by

hire freelance writersThe business world is a catalyst of thoughts, ideas and innovation. There are businesses doing more by 8am than you will do in a week. How do you set your business apart from the cluttered field of fledgling start-ups and tenacious entrepreneurs? You have to hire the right people. What I mean by the right people are people with the same vision, thoughts and desire to succeed; people who sacrifice everything for the company.

The right individual is not always the people in the foreground leading the charge. What occurs behind the scenes creates the magic of the business. If your business has an online presence, which it should, you need killer freelance writers who know how to take your business to the next level. When you hire freelance writers, you simply do not post an ad in the newspaper. You must attract the best of the best. Freelance writers are shining stars, visionaries, and above all else, the catalysts you need to bring in the customers.

Getting Your Message to the People

So how do you attract the right person to apply for the job? Using social media is a given in today’s day and age. Refresh your LinkedIn and Facebook profile. Make them a Mecca to attract the top talent in the industry. Although word of mouth takes little effort, you I turn reap the rewards. Instead, use bidding sites and marketplaces from TRUSTED sites. Freelance writers frequent these sites on a daily basis, so you know you will see increased traffic. The right message returns the right people. You want freelance writers that want to work for you!

Detailed Job Description

Center the job description around the goals and structure of your organization. What is your five-year and ten-year plan? What makes your business successful? Align the details of the job with who you want to fill the particular role. Top-notch freelance writers do not just want one-time projects; they want to inject their creativity into your business. Word the descriptions so freelance writers see themselves in the role, not on the outside looking in.

Fitting In

After you attract the right people, how does the right freelancer fit into your business? You want the right freelance writer to hit the ground running. There is no time to take the guided tour of your organization. You are up against some industry giants with deep pockets, so in essence, the honeymoon is over.

Hire and Fire

Attrition happens in business on a daily basis. You think you have the right fit, but it turns out the freelance writer chosen has a different vision of the company than you. Consider hiring a freelance writer on a probationary period. Have them write content based upon your guidance and if it does not work out, fire quickly. There is nothing worse than keeping the wrong person in the wrong position. It cost you money, the business money and could potentially damage the reputation of your business.

Your business is your baby. You would not want someone not qualified to handle your child, would you? Hiring the right freelance writer requires creating a description of what you want out of them, acclimate them to your business and retaining their services. If not, it’s back to the drawing board.

Richard B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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