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You can do it, baby!
If your boss has just walked up to you and said it’s time for the company to get on “Twitbook” and “Facespace” and to create an “e-diary”, fear not. The world of social media and content marketing is probably easier to grasp than you think. Admittedly, there are a lot of components to it – which is why many turn to a marketing agency that specializes in content marketing – but that doesn’t mean this aspect of marketing is out of your reach.
We suggest following these steps to get started in social media and content marketing:
1.Know where your business stands now. If your goal is to improve conversion, you obviously need some base numbers to go from. How many customers do you have? What revenue do they provide? How are they finding your business? How many website visitors do you get? Do any of them become customers? What’s your Google Page Rank?
2. Educate yourself on content marketing. Find website content tips. Read up on internal linking strategy and how SEO factors into your success. Take a look at social media case studies on see how others have both excelled and failed. Follow content marketing blogs.
3. Set your goals. To simply have a presence on social media platforms isn’t enough. What do you want to do with the presence? Improve conversion rates? Make a certain number of industry contacts? Increase your web traffic by a set amount? Become known as an expert on a particular subject? Write it out and set the plan.
4. Hire the right talent. Make sure you have people on your team that understand SEO content and social media behavior and can execute plans with that knowledge. If full-time employees aren’t in the cards, consider hiring a freelance writer instead on a per project basis. Have a larger budget? Contract a content marketing agency that not only takes care of hiring writers but can work your strategy out for you, keep things on schedule and even get your site up to snuff.
Tags: content marketing
