LifeTips started in 1999 as a company with writers who published content about topic niches on the LifeTips.com website and linked back to sponsors. Eventually, customers started to ask for those same writers to develop content for the client’s websites and ideaLaunch was born. ideaLaunch is a content marketing services company where writers create compelling content for client’s websites. The ideaLaunch site re-launched about three months ago, adding more content to ideaLaunch.com. The company has seen an increase in site traffic and search engines rankings as a result.

For the ten years ideaLaunch was under the name LifeTips, it had not been focusing on communicating that the company was a content marketing company. The recent change gave us the opportunity to write a case study on the development of ideaLaunch.com as a content marketing services company.

Several months ago, when I came onboard as Director of Marketing, I began discussing with Byron White, CEO of ideaLaunch, a content marketing plan for the company to practice what we preach. We built content for a content marketing tip and advice center. Some of the content was re-purposed from existing content, other content was original content developed specifically for the new tip and advice center. We launched the new updated site in April and as a result we’ve seen an increase in search engine rankings and traffic to the ideaLaunch.com site.

We also stepped up the amount of social media outreach we’ve been conducting on behalf of ideaLaunch through blogging, Facebook and Twitter. That social media outreach has resulted in more fans, followers, and traffic.

Our goal with the website and the social media engagement program was to listen to the community in order to develop valuable, relevant content that would answer questions and engage the content marketing community.

We created a tip and advice center with 101 tips, developed the tips from existing content and original new content.

We started monitoring the blogosphere for conversations about content marketing, provided daily reports for ideas and commenting opportunities to engage the community. As a result we developed additional content for the ideaLaunch blog, from 7 posts in April, 21 in May, and 13 in June.

We started monitoring Twitter, retweeted good content marketing posts, developed some unique content, and grew the account from zero to 900 followers with 250 updates.

Results

As a result of all of our monitoring and content writing efforts, we’ve grown the traffic to the website in unique visitors, and page views. Increased the number of Twitter followers and started the process of engaging people in the content marketing community on the ideaLaunch blog. People are now starting to comment on the blog.

John Cass wrote this blog post.

This entry was posted on Friday, June 26th, 2009 at 10:35 am and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.