We’ve often grappled with the question, “What is great content?” At last month’s Content Marketing Meetup, people said that great content is engaging, emotional, persuasive, unique, funny, is represented with imagery, comes in video format and, once you put it in your Google Reader, is as addictive as your morning coffee. While “great content” may mean different things to different people, how do you develop great marketing content for your website?
If you’re attending next week’s Search Engine Strategies (SES) conference in New York, be sure to drop by Byron’s presentation, “Developing Great Content,” on Tuesday, Mach 23 at 4:45 p.m. He joins Heather Lloyd-Martin of SuccessWorks, Jonathan Allen of SearchEngineWatch, and Wendi Sturgis of Partner Management and Yahoo! in a one-hour discussion about the best content development strategies and innovative techniques for making your content reach its target audience and engaging them once they’re on your site. It’s all about tactful SEO writing that speaks to both readers and search engines, and developing a content plan that turns browsers into people who will open up their wallet and type in that magical sequence of numbers that equals cash flow for you.
Make sure to stop by booth 202 to meet the ideaLaunch team in person!
Tags: content marketing