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Information graphics tends to conjure up thoughts of numbers, arrows, scientific solutions and charts. But the delivery has changed like most content marketing displines, and now interactive visualizations are taking the design field by storm. Information Graphics may be the next frontier of design and content marketing.
The art and science of information graphics includes distilling complex information, establishing a hierarchy, insolating what's important and what people “need” to know, simplifying the message and making it look interesting, easy-to-understand and COOL.
It's typically aimed at complex problems or stories that need a better communication path. Let's take the topic of Social Media. How do you visually explain the social media sphere? How do you explain the expansiveness of the sphere and the conversations that define what it is? Jesse Thomas of JESS3 and Brian Solis took on this challenge in the creation of The Conversation Prism for client Futureworks PR. They recognized that by categorizing social networks, and presenting them in a visually rich way, as a means to the end of conversations that may be individual but form a prism along the way, the complexity would thereby be reduced to a simple explination of what social media is, how people use it and how conversations are the centerpiece of it all. Yikes, what the hell did I just say there? That's exactly the point. Information graphics to the rescue.
Hourly, even by the minute, we're bombarded with immeasureable amounts of information from the widest variety of sources that seems to grow every day. Information Graphics can help the worthy ideas and complex topics quickly surface to the top and be found, read, mentally stored and even passed around by web readers traveling at high speeds.
