Are you trying to improve conversion rates from your landing pages? Here are three mistakes could be costing you visitors and sales.

Landing Page Optimization: 3 Mistakes To Avoid

1. Don’t dazzle me with automation. Most web users hate to feel like they have lost control of their browser. Avoid too many flash intros, auto play music or dancing, flashing graphics. The most common response to over the top web special effects is for visitors to immediately close their browsers in order to regain control.
2. Don’t ask me for too much information. Lengthy registration forms can kill the conversion rates of your landing pages. Some experts estimate that you lose 30% of your respondents for every registration field you ask visitors to complete. Stick with the minimum requirements you need to effectively communicate with your potential customer going forward.
3. Don’t end the conversation abruptly. Once I’ve filled out your registration form, will I find myself on a simple “Thank you for registering” page, or will you give me the option to go further? Provide me with links to more information or invite me to download a free eBook. Maybe I can follow you on Twitter or become a fan of your Facebook page. Whatever you do, don’t be the one to hang up first.

Landing page optimization should be focused on simple design, while always considering a possible next call to action for your visitors.  Most important, always be testing!

Britt Reints is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Image from webbuildinginfo.com

This entry was posted on Tuesday, March 9th, 2010 at 10:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.