Many clients and prospect clients are concerned about the safety of the links from LifeTips to their website.

Take a look at Matt Cutts May post about Big Daddy, for some hints about proper link building practice:

Matt writes: “After looking at the example sites, I could tell the issue in a few
minutes. The sites that fit “no pages in Bigdaddy” criteria were sites
where our algorithms had very low trust in the inlinks or the outlinks
of that site. Examples that might cause that include excessive
reciprocal links, linking to spammy neighborhoods on the web, or link
buying/selling. The Bigdaddy update is independent of our supplemental
results, so when Bigdaddy didn’t select pages from a site, that would
expose more supplemental results for a site.”

LifeTips links are safe for many reasons:

> Earned Trust. LifeTips consistent mission and longevity (7 years now on the web) publishing fresh content weekly, earns trust with Google, and the major spider bots.
> Exclusive Sponsorship. We limit the number of clients per topic to ONE. And we offer more than just “link strategy” services with our programs, including content development services, banner promotion, newsletter sponsorship and much more.
> Limited Linking. We limit the number of links that each client gets to their website to THIRTY. This is really the key to our program. If we sold more links to more clients for each topic, we might make more money, but the link power would be watered down.
> Proven Success. We’re selective in the one client we choose for each niche topic, making sure they have reasonable success at Google( with some top listing positions), and that they are a leader (or potential leader) in their industry with a strong brand within that topic and satisfied customers.
> Landing Pages. The landing pages we link to all need to be optimized for that keyword phrase. For example, we don’t spam the spider bots with links to pages that are not optimimzed for that phrase or worthy of a top listing for that phrase. Nor do we allow clients to send too many links to the same landing page.
> Google Communication. We talk with the Google engineers about our link program frequently, at the major shows we sponsor and attend, and Google continues to view LifeTips as a great business model, with a safe linking strategy, and fantastic business model and mission– to make the world a better place, one tip at a time.

Finding quality links to your website is very difficult, but essential. Hopefully this post helps draw the line between black hat and white hat link building practice. Just call me Mr White when it comes to link building practice!

This entry was posted on Thursday, July 6th, 2006 at 6:17 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.