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Marketing Content: Building Trust and Authority

April 22nd, 2010 by

trust-webMarketing content, whether it be for blogs, articles, tips, news, or social media outreach, helps turn prospects into customers by showing authority and building trust. Marketing content is more than just a sales letter rewritten for the internet or a splash page designed to gather an email address.

Content needs to address the concerns of the prospect and answer the questions they have and the questions they haven’t even thought of yet. The best marketing content will illustrate the competitive advantage of the product or service and establish confidence in the eyes of the consumer.

Building Authority with Marketing Content

The more competition in a given industry, the more difficult it is to build authority. Building a position of authority is not accomplished overnight and requires diligence and a concerted effort to give the campaign enough time to show results. Unlike direct sales advertising based on an immediate consumer need, building authority shows a commitment to your customers’ intellectual needs.

Building Trust with Marketing Content

The more information marketing content provides to the prospect, the more likely the prospect is to trust the company. Marketing content works to build trust by providing prospects with the right information they need to make the best buying decision for their situation. Once seen as an authority in the industry trust is built by providing reliable information that the customer needs to use the product or service to its greatest potential.

Jennifer Gniadecki is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Image from masternewmedia.org

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This entry was posted on Thursday, April 22nd, 2010 at 3:00 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Marketing Content: Building Trust and Authority”

  1. Marketing Content: Building Trust and Authority | Digital Asset Management says:
    April 23, 2010 at 12:57 am

    [...] Marketing Content: Building Trust and Authority | content marketing | ideaLaunch. [...]

  2. Steve @Interact Media says:
    April 28, 2010 at 5:04 pm

    You’re right, building authority takes time. It’s amazing how many people out there think they’ll be #1 tomorrow. It doesn’t work that way. Slow and steady wins the race right? Great post, btw.