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Are you looking for a new, fun way to drive traffic to your website? Would you like to offer a special perk to new or loyal customers? Do you need an easy way to build your email list through unique marketing content? Why not offer a free eBook on your website?
Here are some ways you can give away a free eBook.
- Provide it free with purchase.
- Provide it free for anyone who shares their email address with you. A content marketing agency can help you set up an email list program that will manage your list and use it for future promotions, newsletters and special mailings.
- Provide it free to existing mailing list members who share information about your company with their friends.
Now that you know how to distribute it, let’s think about what an eBook can do for your business. An eBook can:
- Put your brand back in your customers’ minds long after they’ve left your site.
- Draw traffic to your site when you market your free eBook through Twitter, Facebook, your blog, and other forms of social media.
- Establish you as an expert and a published author, making you a desirable interview subject for media within and outside your industry.
- Educate and inform your customers, subtly steering them toward buying decisions that benefit your business.Â
Dawn Allcot is a full-time freelance writer and blogger. She frequently writes about technology, business, parenting and paintball.
Image from uiwp.uiuc.edu
