I came across a neat little presentation today on SlideShare about the power of external and internal links by Berlin-based consulting firm, nouvé. Within the document, we’re reminded of the Matthew Effect – a concept most of us know simply as “the rich get richer and the poor get poorer.”

What does the Matthew Effect have to do with link-building and SEO?  Basically, whenever any of us are researching anything online using a search engine, the top results often get our attention. If we are referencing those concepts within our own material, we often link right to them – which strengthens their position even further as a top listing. In fact, I’ve done it in this blog post while linking the term “Matthew Effect” to the Wikipedia entry.

This means that if your website deals with a term or keyword that is well-represented by other sites, you have a major uphill battle ahead of you in order to get up in the rankings, let alone into a top position. More about this can be viewed here in the original presentation (you might want to expand to full size – the font is a little thin):

As a content marketing agency, ideaLaunch works with its clients to develop SEO techniques that can help a David topple a Goliath. Take a look at our link building strategy tips or contact us if you’re interested getting the traffic you want.

This entry was posted on Wednesday, February 17th, 2010 at 5:05 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.