Since becoming an intern for ideaLaunch back in May, I’ve learned more than I ever expected  to know about content marketing. When I walked through these doors, I was pretty confident in my editorial skills, but I couldn’t have told you a thing about SEO content or how to create an effective internal linking strategy. After a few weeks at ideaLaunch, I was writing detailed blog entries on those topics. When I found myself eagerly offering to optimize a friend’s website, I realized I would be finishing this internship with a new skill set that will give my résumé a boost when I apply for future internships and jobs. My favorite part of working with a content marketing agency, however, is the way it’s changed my perspective.

Every time I visit a website, I’m able to gauge whether or not it’s undergone SEO. If it has, I can evaluate the quality of the SEO content and determine whether it’s a polished job or a sad case of keyword stuffing. I often have to fight the urge to offer the webmaster a few tips on how to hire writers or improve conversion. Even if I don’t end up working at a marketing agency, I’ll be able to utilize these skills when I design websites and blogs of my own, not to mention sharing them with friends, colleagues, and any kind of company I might be affiliated with. As an aspiring writer and book editor, I can already see how website optimization might figure into the promotional aspects of the publishing industry.

Overall, working with ideaLaunch has been a pleasure and a great learning experience, and I look forward to putting my new knowledge to use in the future. And with just one week left in my internship, I wish the whole company goodbye and good luck. Thanks for everything!

*Image from http://otherwhirled.files.wordpress.com/2007/09/goodbye.jpg

Emily Robinson is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

This entry was posted on Thursday, August 5th, 2010 at 1:27 pm and is filed under Content Creation, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.