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Natural Language and Your Content – The Basics

January 10th, 2014 by

content marketing blogsA December, 2013 Yahoo Small Business article reports that around 87 percent of marketing professionals today utilize content marketing blogs or other forms of content marketing as part of their marketing strategy. With the internet flooded with content, marketers are trying to find new ways to stay ahead of the competition. One of the new, successful trends is the use of “natural language” in content.

What is Natural Language?

Natural language is the language that we use on a day-to-day basis as opposed to “constructed” language, which is more structured, formal, and proper. Natural language is conversational; natural language lets us take liberties with grammar and sentence construction for the sake of conversation. For instance in natural language we may say “pay my bill” but with constructed language, we would say “make a payment.” We use natural language freely, and this style is being translated into content marketing.

Why Use Natural Language in Your Content?

When building a website and adding content, generally writers will attempt to create their best work. This may result in more content written in a constructed manner. While this type of writing is usually considered to be higher quality, natural language performs better with SEO searches and is easier to read. Natural language is generally straight-forward and connects with internet user’s Google searches. With natural language processing services (such as iOS’s Siri) becoming more and more popular, it will become even more common for web users to search in a stream of conscious manner. By utilizing natural language within your content you will rank higher in the search engines for these commonly searched phrases.

The Future

Natural language processing is becoming a part of the search engine algorithms. This will make it easier for your site to be found for these natural language searches too. However, currently this does not work perfectly, so using both forms of language in your site, when possible, makes sense.

Whether you are creating content for SEO purposes or you simply want to connect with your webpage visitors, using natural language makes sense. Not only will it help your page rank higher when people search for the actual phrases, but your page will be readable and understandable. Put these benefits all together and using natural language in your content truly is a “no-brainer.”

Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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